9 Epic On-Page SEO Strategies to Implement Today (2018)
So you’ve heard many stories that SEO is an art form? You’ve heard people talk about on-page SEO but you’re not sure where to start and…
you don’t feel like you’ve got all the information.
You’re in the right place.
In this article we’re going to cover…
9 of the most important need to knows in the On-page SEO sphere.
So, bookmark this page,
And see how you can increase your ranking.
#1. Super Short URL’s
Short URL’s tend to rank better than longer URL’s, therefore your slug needs to be nice and short. Short and sweet really is the answer, therefore keep your slug in line with your page structure.
For example, if you’re posting a blog about “Haircuts for Dogs” and the blog URL is: www.domain.com/blog, make sure your post’s URL similar to this: www.domain.com/blog/hair-cuts-for-dogs
#2. Target Keyword in your URL
When you are creating your page, you’ll have keywords in mind that you want to rank for. You’ll need to figure out what your page is about and what are the core keywords which would describe this page.
Google and other search engines like information.
By providing Google with information regarding the content of the page in your URL, this is a super signpost for indexing and a great ranking factor.
#3. Use LSI Keywords
LSI Keywords are keywords which search engines use to understand what your content is all about, it gives context to search engines and allows them to rank webpages better.
For example, if you were writing a piece of content about “Legendary Musicians” but within your text you didn’t include words such as “Freddie Mercury”, “Jimi Hendrix” and “Noel Gallagher” – then Google would be confused…
Well ok, this is clearly open for debate, but it Google would be looking to see other related keywords,
here are some good examples…
If your “Legendary Musicians” blog article didn’t have similar related terms like “Guitar”, “Vocals”, “Bands”, “Famous” and “Influential” – and instead discussed ideas like “football”, “Raheem Sterling” and “how England are never going to win the world cup” search engines would be confused that your headline and other elements are pointing to a topic relating to music, yet your content is completely different. This would lead to poor rankings.
A simple way to find these related terms are in the footer of Google, search your keyword and scroll to the bottom of Google Search. Here you’ll find related terms (see above).
#4. Publish Long Content
Longer content tends to outrank shorter content.
1,890 words is the average word count for a page which ranks on the first page of Google.
So why does longer content work better?
Naturally, longer content ranks better because it contains more LSI keywords, and other related phrases.
Google wants to show the user the best result for a search term and therefore longer content helps to provide as much information for a certain term as possible.
Therefore, it’s well worth researching your chosen topic well before writing, this way you’ll cover plenty of areas with useful comprehensive information.
This is good for everyone, The User, Google and you (as it enables targeted traffic to your site).
#5. Optimising Title Tag for Click Through Rate (CTR)
Your target keyword should be in your Title Tag, which is also referred to as “Meta Title”. This is the first line which appears in search engines. The Title Tag is a huge ranking factor for your page, but it’s also super important to optimise it for CTR.
Because CTR is also an important factor which Google takes into account when ranking because when people see your result and they click on it, this sends a strong signal to Google, often leading to a rankings boost.
So how can I optimise my Meta Title?
Include number in your title – numbers grab attention
Add brackets to the title
#6. Link out to external sites
Google likes to see that you point your audience to other great sources of information and tend to rank those pages with external links over pages without.
We recommend that you include 2 to 5 links out to authority resources in every single article, this will provide your readers with additional, useful information.
#7. Linking to internal pages
Google also likes internal links , so make sure you include 2-5 internal links to pages from your site.
Not just any pages.
Make sure you link to pages that you want to rank higher.
To get the most benefit of ranking increase, be sure to link to pages which need a boost.
#8. Maximise Site Speed
Google has publicly confirmed that site speed is a major ranking factor for its search results.
So how do you ensure that your site loads faster?
Invest in premium hosting. This can boost loading speeds which search engines just love.
#9. Use Multimedia in your content
If you publish a range of multimedia content such as screen shots, videos and charts – this creates more value for the user. Increased value for the user means they’ll stay on the page longer and interact with your content. As user experience is directly measured by search engines, this is an important factor.
High bounce rates and low time on site – means rankings will struggle.
But if you can…
Ensure users stay on the page longer, creating a “sticky” environment – means users spend longer on the page which search engines sees as a big thumbs up.
So, the longer users are on the page, the more likely search engines are to show your pages in their rankings.
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