Search Engine Optimisation (SEO)

Technical SEO

If your website has a number of bugs or delivers a poor user experience to users, then Google will be less likely to rank your website well in their search results. Google, and other search engines want to give users the best possible experience so that they continue to use them and show them more Ads (Google’s biggest revenue source).

Content Audit & Strategy

Simply put, if your website’s page content doesn’t match the desired keyword that you’re trying to rank it for, then Google won’t show your website for that term and you will miss out on the website traffic and potential customers that come with it.

Link Building & Promotion

A backlink from an external website is like a virtual handshake in the eyes of Google. If you’re earning links from sites that they deem authoritative and relevant, they will reward your website by positioning it higher in their results pages.

Tools and Reporting

We have a wealth of free and premium SEO Tools that help us make your project a step above the competition. When you choose to work with us, you will get access to our insights and we will work together to ensure that we’re only tracking and reporting on KPIs that make a difference to your business’s bottom line.

Web traffic through Search Engines, such as Google, is still the biggest driver of sales and leads for the majority of online businesses today and it’s a crucial marketing method for any brand looking for exposure online.

SEO is ever-changing and evolving due impart to the improvements in technology as well as how we as customers and consumers interact with the web.

Ensuring your company’s website is shown when your potential customers are searching for products or services that you offer is vital but not every business has the time or resources to invest in a thorough, detailed SEO Strategy.

That’s why so many reputable brands have enlisted us to act as an arm of their Marketing team and have trusted Limelight Digital with the task of growing their online visibility.

We are continually testing and checking our SEO methods to keep up with Google’s algorithm changes and make sure that we can offer our clients a responsive service in this fast changing arena.

All our activity has an ROI model at its core. We’ll be tracking leads, enquiries and sales with you to determine a return. SEO is not as quick a fix as PPC, for example, where adverts can be switched on and off almost instantaneously. However, done well, SEO can set your business up for sales and leads for a sustained period of time for a very low cost.

According to Google, they have over 200+ ranking factors that determine where your website pages appear in their listings. We also know that the top three, not in any particular order, are Content, Links & RankBrain (Google’s machine learning-based algorithm).

It’s for this reason that we tailor our SEO processes around these 3 core pillars of SEO.

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Technical SEO Audit

Is your website technically prepared for the search engines? Our technical audits will reveal any further work required and deliver a prioritised prescription for your web supplier to implement.

Backlink Audit & Disavow

It’s very important to know what other sites link to yours and to be confident that they add value. Our audit will keep your backlink profile healthy and your website safe from Google penalties.

Keyword Research

Using a suite of tools and in consultation with you, we will uncover the keyword opportunities for your website. Together we identify the priorities and set expectations.

Content Plan

Once we know the extent of the keyword opportunity and the search volumes available, our content needs to match. The goal is to create perfect pages to cover the context of the keywords we’ve chosen. We will craft a creative content plan with you to ensure the right blogs, articles and interactive pages are published.

Off Page Activity

We will develop your backlink profile by identifying a mix of link opportunities on relevant, high authority websites in your niche.

Website Transition & Launch Support

If you are in the process of having a new website built to replace an existing one, there is a series of tasks that need to happen for this transition to go smoothly in the eyes of the search engines.

Google Penalty Recovery

If you’ve been affected by Penguin, Panda, Pigeon or any other similarly ‘friendly’ named algorithm updates then you need professional help. There is much that can be done to recover the situation.

Search Engine Reputation Management

Occasionally a negative news story or unflattering review makes its way to the first page of search results. We can help relegate this negative result so as not to detract too much from your business.

Google My Business & Maps Optimisation

Optimised local business listings to ensure your location(s) appear properly in Google Map results and Snippets.