Digital PR (also referred to as Content Marketing) is a service which involves creating high quality content that your target audience will find useful, entertaining, humorous, emotive and / or shareworthy.
Google today is incredibly good at showcasing the best possible content to the user for their desired keyword, utilising on-page signals such as META, links from authoritative websites, social shares, UX and more. For this reason it’s important, more than ever, to create top level content that not only search engines find favourable, but users do as well. Whether it’s in the form of simple blog posts on your site or huge-scale, scrolling microsites, Digital PR comes in many shapes and sizes.
What will Digital PR do for my business?
A well planned Digital PR strategy can lead to:
- Positioning your brand as a thought leader in your industry
- Showcasing your knowledge to a new audience on external websites
- Increasing keyword rankings in Google and other search engines
- More website traffic
- Boosting online sales
Not only this, but search engine giant, Google, have explicitly stated that great content is crucial if you want your website to be found when people search for your products or services.
So it helps boost your SEO efforts too.
Limelight Digital has a proven track record of creating successful Digital PR pieces for businesses in a number of varying industries.
Take a look below at just some of the different Digital PR methods available that can all have a huge impact on your business:
Digital PR Methods