Data is vital to any business, whether that is to inform internal processes or to direct marketing campaigns. Every successful company in the UK and beyond are now using data-driven decision making to maximise performance and get the best ROI from any marketing efforts.
What are Web Analytics Services?
A web analytics service is when an agency collects relevant data on your website, often using tools or apps and analyses the information, presenting you with actionable suggestions to improve your website.
It’s crucial that once you have the data, you know how to use it. An expert web analytics agency will help you digest significant statistics and turn them into a useful roadmap for your business to follow.
It’s just as important that you are collecting the right data as not to skew the results and send your marketing campaigns off course. With Google Analytics services from Limelight Digital, you can rest assured that we will get to the bottom of any data issues and only present you with correct information to inform your business decisions.
Whilst most web analytics services such as Google Analytics, online marketing platforms such as Facebook Ads and even e-commerce platforms such as Shopify offer visually appealing overviews of your site performance, there’s a wealth of information to glean that requires unearthing and analysing.
When you choose Limelight Digital as your web analytics agency, you will be getting dedicated experts with years of experience of analytics services and achieving real results for clients through data analysis.
Our initial Technical SEO Audits will highlight any tracking issues so that we know we can trust the data moving forward and we’ll always look for new ways to improve our analysis as we progress. You’ll also get custom reporting, tailored to your KPIs, that can be tweaked and enhanced as the campaign progresses or new goals are added.
Get in touch with us today to discuss your next web analytics solution or give us a call on 01509 631136 – we love to chat!