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The Ultimate List of YouTube Statistics for 2022

Looking for the ultimate list of YouTube stats updated regularly with the freshest info?

You’ve come to the right place!

When YouTube was launched way back in 2005, it was hard to imagine that the video sharing platform would soon get purchased by search engine giant, Google, and go on to be one of the most visited and valuable websites in the world.

Today, it’s hard to imagine life before YouTube: how on earth did we all learn DIY hacks, dance crazes or watch other people play video games we had no intention of buying?

If you’re as old as many of us, you’ll probably remember the excitement of visiting YouTube back in those early days and have been able to track it’s progression through to the present day.

With huge viewership comes advertisements, sponsorships and monetisation and it didn’t take long for YouTube to become a way for many content creators and advertisers alike to make a living from the engagement.

So if you’re a brand or marketer today, it’s hugely important that YouTube is part of of your advertising mix.

However, before you invest, it’s crucial to understand the full picture and hat’s why we’ve put together this ultimate list of eye-opening YouTube stats.

You may want to bookmark this list as it’s regularly updated and feel free to quote the stats on this page on your own site.

 

YouTube Viewership Stats

YouTube’s viewership has sky rocketed over recent years, but how many viewers does it have and many many minutes, hours and days of content are consumed?

  • YouTube has 2 billion unique monthly visitors as of 2021
  • YouTube is the world’s 2nd visited website as of 2021
  • 694,000 hours of video are streamed on YouTube each minute as of 2021
  • YouTube Shorts receive 15 billion daily views as of 2021
  • The most watched video on YouTube as of 2021 is ‘Baby Shark Dance‘ with over 10.3 billion views since 2016.
  • 81% of all internet users have used YouTube at some point
  • 92% of all internet users watch video content online every week
  • 1/3 of internet users watches a ‘how to’ video every week

“YouTube has 2 billion unique monthly visitors as of 2021”

 

YouTube Mobile Stats

The internet has gone ‘mobile first’ since the birth of YouTube and the following stats support that fact:

  • Over 70% of YouTube watch time is generated from mobile devices
  • YouTube reaches more adults aged 18-49 during prime time on mobile alone than any cable network does per week
  • 75% of adults watch YouTube on their mobiles
  • Since 2017, over 50,000 years of product review videos have been viewed on mobile devices

“Over 70% of YouTube watch time is generated from mobile devices”

 

YouTube vs TV Stats

‘Is YouTube more popular than TV?’ has become a popular question in recent years… let’s take a look at the numbers:

  • Children and younger adults watch 1/3 less TV than they did back in 2010
  • YouTube reaches 120 million people watching on TV screens every month
  • As of 2019, YouTube’s advertising revenue was 9x what Google paid for it in 2006 and was also more than any major TV network generated in 2018
  • 6/10 users state they enjoy watching online video platforms rather than TV
  • YouTube’s 18-49 year old audience reach is 36% higher than that of TV

“YouTube reaches 120 million people watching on TV screens per month”

 

YouTube Advertising Stats

YouTube’s ad platform has the ability to target demographics that other mediums simply can’t… that’s why it’s so lucrative.

  • Youtube made $28 billion dollars in 2021 through ad revenue
  • YouTube ads have a potential reach over 2.5 billion users
  • Males aged 25-34 are YouTube’s biggest advertising audience
  • 70% of viewers say they’ve made a purchase after seeing a brand on YouTube

“Youtube made $28 billion dollars in 2021 through ad revenue”

 

YouTube Growth Stats

YouTube is certainly not a new kid on the block anymore, but is it losing users to competition or does it continue to go from strength to strength?

  • There has been a 65%+ upturn in the number of channels with more than 1 million subscribers since 2020
  • There has been a 40% increase since 2020 in YouTubers who earn 6 figures or more
  • Content creators who earn 5 figures has increased 50+% since 2020
  • The top 10 YouTubers earned 30% more revenue in 2020 vs 2019

“There has been a 65%+ upturn in the number of channels with more than 1 million subscribers since 2020”

 

YouTube UK Stats

Having originated in the US, we know of YouTube’s popularity in the States… but how popular is it in the UK?

  • YouTube had over 50 million users from the UK alone in 2021.
  • 97% of UK based YouTube users logged in every month
  • 46% of all women in the UK used YouTube in 2021.
  • A 1/4 of all YouTube users from the UK were aged between 16 to 24 in 2021

“YouTube counted more than 50 million users from the UK alone in 2021.”

 

YouTube vs TikTok Stats

Video sharing site and YouTube competitor, TikTok, is the one of fastest growing sites in the world, but has it caught up to YouTube yet?

  • YouTube is still ahead of TikTok regarding the number of viewers and overall watch time
  • Everyday people watch a billion hours of video on YouTube
  • TikTok has over a billion monthly users whilst YouTube has more than 2 billion
  • As of 2021, TikTok users watched over 24 hours of content per month compared with 22 hours and 40 minutes on YouTube
  • TikTok overtook YouTube in May last year in the UK for content viewed per month
  • YouTube was the 4th most popular IOS app in 2020 after ZOOM, TikTok, and Disney+

“TikTok has over a billion monthly users whilst YouTube has more than 2 billion”

 

Sources

  • https://blog.hootsuite.com/youtube-stats-marketers/
  • https://www.thinkwithgoogle.com/marketing-strategies/video/online-video-live-tv-statistics/
  • https://join.marketing/blog/youtube/
  • https://www.cnbc.com/2021/03/10/youtubes-mohan-to-pitch-advertisers-on-connected-tv-boom.html
  • https://www.statista.com/chart/20714/youtube-ad-revenue/
  • https://promo.com/blog/tiktok-vs-youtube-which-should-you-choose-in-2022
  • https://cybercrew.uk/blog/youtube-usage-statistics-uk/
  • https://blog.hubspot.com/marketing/youtube-stats
  • https://www.theverge.com/2021/9/7/22660516/tiktok-average-watch-time-youtube-us-android-app-annie

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The Ultimate List of Search Engine Statistics for 2022

Search Engines are an incredibly useful way to navigate the web and that’s why they’ve been so integral to our online experience for several decades now.

If you’re old enough to remember life before search engines (like us!) then you’ll remember having to use manually curated website directories and, if you’re lucky, they were ordered into categories!

Slightly younger and you’ll probably remember asking Jeeves all your questions…

Today it’s almost impossible to go a day without using a search engine whether that’s for personal use or as part of your day job.

‘Googling’ is now a recognised word for searching the internet.

The impact of search engines has been far reaching and is also now a multi billion pound business with platforms such as Google Ads contributing the majority of Google’s revenue.

This has also led to many new private search engines popping up, such as DuckDuckGo, that commit to never storing any personal data like Google does and using it to show you targeted ads.

As Search Engine Optimisation experts, we’ve decided to curate the ultimate list of search engine statistics that you need to know about in 2022 to give you an overview of the state of play.

Some are to be expected, such as Google owning 92% of the search engine market worldwide, but some are surprising, some eye-opening and some unbelievable!

So whether you’re reading this for some statistics to use in your own article or presentation, for some insight when you’re planning your companies marketing strategy or just for some light reading, please feel free to share and quote this guide elsewhere.

*This article is regularly updated with the latest search engine stats, make sure to bookmark!

 

UK Search Engine Stats 

In this section we take a look at the state of the UK search engine share, what Brits are searching for, what devices they’re searching on and much more.

  • 86% of the UK search engine market share is held by Google, 10% Bing, 2% Yahoo! & 1% DuckDuckGo (Statista.com, 2021)
  • 60% of adults in the UK are searching for information, as well as using social networks, online banking, or reading news sites. (Host Reviews, 2019)
  • Google sites are most viewed and engaged with by UK audiences on mobile devices. (Host Reviews, 2019)
  • Google’s monthly audience in the UK in 2017 was reported as 41.9 million unique monthly visitors in the month of March alone. (Host Reviews, 2019)

 

“86% of the UK search engine market share is held by Google”

 

US Search Engine Stats

In this section we take a look at the US search engine market, buying habits amongst Americans and the competition to Google’s throne.

  • Google has a 88% market share in the US (Statcounter, 2021)
  • 63% of Google’s search engine visits in the US are on mobile (99 Firms, 2021)
  • Bing has a market share of 36.96% among US console users. (Backlinko, 2021)
  • 10% of Americans own a Google smart speaker (Fit Small Business, 2021)

 

“63% of Google’s search engine visits in the US are on mobile”

 

Global Search Engine Stats

Let’s take a look at how search engines rank worldwide, how other countries compare with the UK & US and some global trends to be aware of.

  • Nearly 93% of all web traffic comes through search engines. (99 Firms, 2021)
  • Google owns 92% of the search engine market worldwide (Statcounter, 2021)
  • Bing currently has a 2.71% share of the worldwide search engine market (Backlinko, 2021)
  • Globally, Google accounts for 76% and 86% of desktop and mobile search traffic, respectively. (99 Firms, 2021)

 

“Nearly 93% of all web traffic comes through search engines”

 

Google Stats

Everyone knows that Google is the daddy when it comes to search engines but how much of the share do they actually have and is this changing in recent years?

  • Google owns 92% of the search engine market worldwide (Statcounter, 2021)
  • Google processes around 70,000 search queries per second (99 Firms, 2021)
  • 5% of all searches have never been searched before on Google (99 Firms, 2021)
  • Google takes into account over 200 factors before delivering the best results to its users (99 Firms)

 

“Google processes around 70,000 search queries per second”

 

Bing Stats

It’s everyone’s 2nd favourite search engine but exactly how popular is Bing? How do Bing users behaviour differ to that of Google’s? And will they ever be able to compete with Google?

  • Bing gets more than 1 billion visits each month (Backlinko, 2021)
  • ‘Facebook’ is the most popular search term on Bing US, ‘Google’ is the most popular worldwide (Backlinko, 2021)
  • Visitors to the Bing website spend an average of 3 minutes 14 seconds on the site each day.  (Alexa, 2021)
  • Bing is ranked 35th in global internet engagement as of February 2021. In the US, Bing is ranked 15th. (Alexa, 2021)

“The most popular search term entered into Bing worldwide is ‘Google'”

 

Search Engine Marketing Stats

With all this website traffic, search engines have become big business. Search Engine Optimisation (SEO) & Pay per Click Advertising (PPC) have become huge industries. Find out some startling stats on search engine marketing below.

  • For every £1 that a business spends on Google Search and Ads, it makes £1 in profit. (99 Firms, 2021)
  • Microsoft generated $7.74 billion in search advertising revenue in the 2020 fiscal year. (Backlinko, 2021)
  • Amazon has 2x more product search volume than Google (Fit Small Business, 2021)
  • 81% of people search online for a product or service (Smart Insights, 2020)
  • Google Ads is Google’s biggest revenue stream and in 2020 it generated $104 billion making up 57% of Alphabet’s total revenue.

 

“81% of people search online for a product or service”

 

 

Sources

  • https://gs.statcounter.com/search-engine-market-share
  • https://www.statista.com/statistics/280269/market-share-held-by-search-engines-in-the-united-kingdom/
  • https://hostreviews.co.uk/google-statistics-uk/
  • https://99firms.com/blog/search-engine-statistics/
  • https://backlinko.com/bing-users
  • https://fitsmallbusiness.com/google-search-statistics/
  • https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/
  • https://www.cnbc.com/2021/05/18/how-does-google-make-money-advertising-business-breakdown-.html

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