In the rapidly evolving world of artificial intelligence, OpenAI’s language model, ChatGPT, stands as a testament to how far we’ve come. As we delve into the landscape of AI in 2023, it’s important to understand the specific contributions and progress of this dynamic technology. This article, titled “26 Key ChatGPT Statistics & Facts 2023“, will provide a comprehensive look at the latest data, revealing the full extent of ChatGPT’s capabilities, its limitations, and the diverse range of applications it supports. Join us as we explore this transformative technology, painting a vivid picture of how it’s reshaping the digital world and revolutionising human-computer interaction. There’s no need to be scared…yet.

ChatGPT User Growth and Reach Stats

• ChatGPT successfully reached over 100 million users globally.
• It accomplished this feat of gaining one million users within five days post-launch.
• The United States is the leading country in terms of user base, contributing over 15% of the users.
• An astounding user base growth and website traffic was achieved within a record span of three months from February to April 2023.
• To put this growth into context, it took Instagram about 2.5 months and Netflix nearly 3.5 years to gain the first million users that ChatGPT managed in just five days.
• As per a YouGov survey, between January 2023 and now, 17% of individuals aged 30 to 44 years and 15% of those aged 18 to 29 years have used ChatGPT.
• Despite its global reach, ChatGPT access is restricted in several countries, including Russia, China, Iran, Ukraine, Venezuela, Belarus, and Afghanistan.

ChatGPT Website Traffic and Source Stats

• The site, openai.com, enjoys around 1 billion monthly visits.
• According to SimilarWeb, the site chat.openai.com receives approximately 1.8 billion visits over the past 30 days, with each visitor viewing about 6.22 pages per visit and spending around 8 minutes and 32 seconds on the website.
• The majority of visits to ChatGPT, approximately 88%, are direct while social media contributes to about 4.61% of the traffic.
• Of the social media traffic, YouTube is the leading source, driving around 57.01% of visits.

ChatGPT Model Details & Operational Stats

• ChatGPT’s model comprises around 175 billion parameters and has been trained on approximately 300 billion words.
• It handles an average of 10 million queries daily, with a daily operational cost estimated to be around $100,000.

ChatGPT Financial Forecasts & Investments Stats

• Financial forecasts project that ChatGPT will earn $200 million by the end of this year and could reach up to $1 billion by the end of 2024.
• Microsoft has shown confidence in ChatGPT’s capabilities with a substantial $1 billion investment.

ChatGPT Future Prospects:

• The ChatGPT platform sets unprecedented records in user growth, paving the way for a promising future in the field of AI chatbots.
• Enhanced comprehension: Future iterations could better understand nuanced queries and instructions.
• Multimodal capability: Potential for integration with visual and auditory inputs.
• Real-time interaction improvement: Increased processing power may allow faster responses.
• Personalised experience: Advanced versions could learn from user interactions for tailored responses.
• Greater integration: Possibility of wider integration with different software and hardware platforms.
• Regulatory adherence: Emerging regulations and ethical guidelines could shape AI development.
• Human-AI collaboration: Future versions could be more adept at assisting users with problem-solving.
• Broadened language support: Possibility of supporting a wider variety of languages and dialects.
• Industry-specific applications: Development of tailored versions for professional domains.
• Bias and safety improvements: Continued research could lead to reductions in system biases and increase AI safety.

ChatGPT continues to redefine the capabilities of AI technology in 2023. Its consistent evolution, marked by impressive growth statistics, underlines the paradigm shift in how humans interact with AI. The usage statistics illustrate its worldwide acceptance and impact across various sectors. However, the figures also underscore the importance of constant advancements and ethical considerations in AI development. The application and learning abilities of ChatGPT make it a valuable tool, enabling profound changes in areas ranging from customer service to content creation, education, and beyond. As we look to the future, the statistics and facts about ChatGPT will undoubtedly continue to impress, as it remains at the forefront of AI innovation.

Sources

• https://www.demandsage.com/chatgpt-statistics/
• https://www.tooltester.com/en/blog/chatgpt-statistics/ 
• https://explodingtopics.com/blog/chatgpt-users 
• https://openai.com/

Understanding the performance of your marketing campaigns is crucial for making informed decisions and optimising your advertising strategies. One of the best ways to measure your ads’ performance is by setting up UTM tracking parameters. UTM (Urchin Tracking Module) parameters are tags that you can add to your ad URLs, which allow you to track the source, medium, and campaign details of your traffic. In this blog post, we will guide you through the process of setting up UTM tracking for your ads step-by-step.

Step 1: Understand the UTM Parameters

Before you set up UTM tracking, it’s essential to familiarise yourself with the five primary UTM parameters:

1. utm_source: This parameter identifies the source of your traffic, such as Google, Facebook, or LinkedIn.
2. utm_medium: This parameter specifies the marketing medium, such as CPC (cost-per-click), email, or social.
3. utm_campaign: This parameter defines the specific campaign you are running, like “summer_sale” or “product_launch.”
4. utm_term (optional): This parameter is used to track keywords in paid search campaigns.
5. utm_content (optional): This parameter is helpful for A/B testing and differentiating between multiple ad variations.

Step 2: Generate a UTM-Enabled URL

To create a UTM-enabled URL, you can either manually build it or use a UTM builder tool like Google Analytics Campaign URL Builder. Here’s an example of a UTM-enabled URL:

If you’re using the Google Analytics Campaign URL Builder, follow these steps:

1. Enter your website URL in the “Website URL” field.
2. Fill in the required fields (Campaign Source, Campaign Medium, and Campaign Name).
3. Optionally, fill in the Campaign Term and Campaign Content fields.
4. Click “Generate URL” to create your UTM-enabled URL.

Step 3: Use the UTM-Enabled URL in Your Ads

Now that you have generated a UTM-enabled URL, use it as the destination URL for your ads. This will ensure that when users click on your ads, the UTM parameters are passed along, and their activity can be tracked.

Step 4: Analyse the Data in Your Analytics Platform

With your UTM tracking set up, the next step is to analyse the data in your analytics platform, such as Google Analytics. Here’s how to view UTM tracking data in Google Analytics:

1. Log in to your Google Analytics account.
2. Navigate to the “Acquisition” tab on the left-hand menu.
3. Click on “All Traffic,” followed by “Source/Medium.”
4. You will now see a report showing your traffic sources and mediums, with the associated metrics like sessions, bounce rate, and conversions.

Step 5: Optimise Your Campaigns Based on Insights

Using the data from your analytics platform, identify the best-performing sources, mediums, and campaigns. Optimise your ad spend, targeting, and creatives based on these insights to improve your overall marketing performance.

Setting up UTM tracking for your ads is a powerful way to gain insights into the performance of your marketing campaigns. By understanding the UTM parameters, generating UTM-enabled URLs, and analysing the data in your analytics platform, you can optimise your campaigns and improve your marketing ROI. Start implementing UTM tracking today to make data-driven decisions and achieve better results with your advertising efforts.

*This blog post has been updated in 2023

Looking for the ultimate list of YouTube stats updated regularly with the freshest info?

You’ve come to the right place! test

When YouTube was launched way back in 2005, it was hard to imagine that the video sharing platform would soon get purchased by search engine giant, Google, and go on to be one of the most visited and valuable websites in the world.

Today, it’s hard to imagine life before YouTube: how on earth did we all learn DIY hacks, dance crazes or watch other people play video games we had no intention of buying?

If you’re as old as many of us, you’ll probably remember the excitement of visiting YouTube back in those early days and have been able to track it’s progression through to the present day.

With huge viewership comes advertisements, sponsorships and monetisation and it didn’t take long for YouTube to become a way for many content creators and advertisers alike to make a living from the engagement.

So if you’re a brand or marketer today, it’s hugely important that YouTube is part of of your advertising mix.

However, before you invest, it’s crucial to understand the full picture and hat’s why we’ve put together this ultimate list of eye-opening YouTube stats.

You may want to bookmark this list as it’s regularly updated and feel free to quote the stats on this page on your own site.

YouTube Viewership Stats

YouTube’s viewership has sky rocketed over recent years, but how many viewers does it have and many many minutes, hours and days of content are consumed?

• In 2023, YouTube has 2.68 billion unique monthly visitors
• 52% of worldwide internet users access YouTube once a month 
• YouTube is the world’s second-most visited website
• 694,000 hours of video are streamed on YouTube each minute
• YouTube Shorts receive 30 billion daily views
• In 2023, India has the most YouTube users
• “Baby Shark Dance” by Pinkfong Kids’ Songs & Stories is the most-watched video on YouTube. It has received over 7.91 billion views since 2016.

“In 2023, YouTube has 2.68 billion unique monthly visitors”

YouTube Mobile Stats

The internet has gone ‘mobile first’ since the birth of YouTube and the following stats support that fact:

• Over 70% of YouTube watch time is generated from mobile devices
• YouTube reaches more adults aged 18-49 during prime time on mobile alone than any cable network does per week
• 75% of adults watch YouTube on their mobiles
• Since 2017, over 50,000 years of product review videos have been viewed on mobile devices

“Over 70% of YouTube watch time is generated from mobile devices”

YouTube vs TV Stats

‘Is YouTube more popular than TV?’ has become a popular question in recent years… let’s take a look at the numbers:

• Children and younger adults watch 1/3 less TV than they did back in 2010
• YouTube reaches 120 million people watching on TV screens every month
• As of 2019, YouTube’s advertising revenue was 9x what Google paid for it in 2006 and was also more than any major TV network generated in 2018
• 6/10 users state they enjoy watching online video platforms rather than TV
• YouTube’s 18-49 year old audience reach is 36% higher than that of TV

“YouTube reaches 120 million people watching on TV screens per month”

YouTube Advertising Stats

YouTube’s ad platform has the ability to target demographics that other mediums simply can’t… that’s why it’s so lucrative.

• Youtube made $28 billion dollars in 2021 through ad revenue
• YouTube ads have a potential reach over 2.5 billion users
• Males aged 25-34 are YouTube’s biggest advertising audience
• 70% of viewers say they’ve made a purchase after seeing a brand on YouTube
• In 2022, the ad with the most views was for Amazon’s Alexa home speaker

“Youtube made $28 billion dollars in 2021 through ad revenue”

YouTube Growth Stats

YouTube is certainly not a new kid on the block anymore, but is it losing users to competition or does it continue to go from strength to strength?

• There has been a 65%+ upturn in the number of channels with more than 1 million subscribers since 2020
• There has been a 40% increase since 2020 in YouTubers who earn 6 figures or more
• Content creators who earn 5 figures has increased 50+% since 2020
• The top 10 YouTubers earned 30% more revenue in 2020 vs 2019
• Only 700 YouTube channels have over 10 million subscribers

“There has been a 65%+ upturn in the number of channels with more than 1 million subscribers since 2020”

YouTube UK Stats

Having originated in the US, we know of YouTube’s popularity in the States… but how popular is it in the UK?

• YouTube had over 50 million users from the UK alone in 2021.
• 97% of UK based YouTube users logged in every month
• 46% of all women in the UK used YouTube in 2021.
• A 1/4 of all YouTube users from the UK were aged between 16 to 24 in 2021

“YouTube counted more than 50 million users from the UK alone in 2021.”

YouTube vs TikTok Stats

Video sharing site and YouTube competitor, TikTok, is the one of fastest growing sites in the world, but has it caught up to YouTube yet?

• YouTube is still ahead of TikTok regarding the number of viewers and overall watch time
• Everyday people watch a billion hours of video on YouTube
• TikTok has over a billion monthly users whilst YouTube has more than 2 billion
• As of 2021, TikTok users watched over 24 hours of content per month compared with 22 hours and 40 minutes on YouTube
• TikTok overtook YouTube in May last year in the UK for content viewed per month
• YouTube was the 4th most popular IOS app in 2020 after ZOOM, TikTok, and Disney+

“TikTok has over a billion monthly users whilst YouTube has more than 2 billion”

Sources

• https://blog.hootsuite.com/youtube-stats-marketers/
• https://www.thinkwithgoogle.com/marketing-strategies/video/online-video-live-tv-statistics/
• https://join.marketing/blog/youtube/
• https://www.cnbc.com/2021/03/10/youtubes-mohan-to-pitch-advertisers-on-connected-tv-boom.html
• https://www.statista.com/chart/20714/youtube-ad-revenue/
• https://promo.com/blog/tiktok-vs-youtube-which-should-you-choose-in-2022
• https://cybercrew.uk/blog/youtube-usage-statistics-uk/
• https://blog.hubspot.com/marketing/youtube-stats
• https://www.theverge.com/2021/9/7/22660516/tiktok-average-watch-time-youtube-us-android-app-annie
• https://www.demandsage.com/youtube-stats/#:~:text=As%20of%202023%2C%20YouTube%20has,at%20least%20once%20a%20month.
• https://www.globalmediainsight.com/blog/youtube-users-statistics/
• https://sproutsocial.com/insights/youtube-stats/