PPC Management

At Limelight Digital, we are experts in Pay-per-click (PPC) Marketing, or ‘Paid Search’, and have been producing strategies and executing them for large national and international brands, as well as startups, in a number of different industries over the past decade.

The reason why our PPC Management is so successful is due to a blend of data-driven strategies, modern marketing technology & tools as well as our extensive knowledge of Paid Search itself.

We will spend time getting to know your business, industry and competition to devise a completely unique solution to your online problems. There’s no one size fits all strategy with Marketing and that is also true of PPC.

Whether you’re looking to run PPC Campaigns on Google, Facebook, Bing or more niche channels where your audience may be located, we will work together to devise a PPC Strategy that will find and engage them, wherever they may be, with a strong brand message and for the best possible ROI.

Search Campaigns

This will provide an immediate flow of traffic to your site and enable us to choose specific keywords that we appear for. We will carry out keyword research to ensure there is plenty of relevant opportunities available. We will create specific, engaging and targeted ads to encourage people to visit the site.

Display & Placement Campaigns

Display and Placements campaigns make use of the ever-increasing Google Display Network (or GDN for short) and allow us the opportunity to advertise very precisely on these third-party websites with custom, branded imagery and video.

Shopping Campaigns

Shopping campaigns display product images from your website in the search results. These campaigns draw their data from Google Merchant Center feed but can also be populated manually. Correctly configured, these campaigns will outperform all others for e-commerce businesses.

Video Campaigns

Most popular on YouTube, Video Ads allow us to show your video as an advert ahead of others, display your video in YouTube search results and display text ads over other users videos. Video is an ever-increasing marketing method.


Make more of your existing website traffic by displaying custom adverts and banners to people who have previously visited your site whenever they visit sites on the Google Display Network (GDN).

Feed Optimisation

Feeds are an essential part of PPC advertising – especially if you’re investing in Google Shopping. Optimisation of those feeds makes it easier for Google to use more of your information, improving your visibility and conversions as a result.


Low cost, high return digital marketing for growing businesses!

Google & Bing Ads Accredited Professionals

Limelight are a verified Google Premier Partner which means that all of our team have met and surpassed the requirements to manage Google Ads expertly.

It also shows we have a high level of media spend across our client base and are running high level ROI campaigns to a number of clients proving we have experience of successfully dealing with big budgets.

We are fully supported by dedicated Google account managers and have access to the latest insights and beta features available which helps keep our skills sharp, and allows us to offer our clients the best possible service.

The Benefits of PPC Management

Google make it very easy to start your own account and create your first campaigns, but they can quickly spend your budget before delivering any kind of return if a few basic settings and checks aren’t in place. We have a confidence that most under-performing accounts can be transformed with our help.

A healthy PPC account and quality visitor traffic is one thing but it can easily lead to an unattractive ROI through poor landing pages and destination websites. Work with an agency that consider the whole ecosystem of keyword to advert and then landing page to conversion. Constant data-driven review and optimisation will always increase returns.

For smaller media spend budgets it may not warrant ongoing professional management, but there is a limit where you will benefit. Google Partner agencies such as ourselves should be able to increase performance considerably and make any monthly fees an easy business decision when considering the new results and potential media spend savings that can often be made.

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