Remarketing

Remarketing. Your second chance to convert past visitors – because 96% won’t convert first time.

Remarketing is an incredibly powerful tool helping you reach back out to previous website visitors. Eventually they’ll succumb to your wares.

There are a number of platforms suited for this, the most popular being Google Ads. Through the use of analytics and Google ads we will be able to follow people around the Internet with specially created banners and text ads encouraging people to revisit the site.

Ecommerce and other inventory driven website owners can also benefit from “Dynamic Remarketing”. This is a method of displaying image ads to previous visitors with the actual items they had viewed to tempt them back.

Remarketing For GDN Campaigns

This is the original and most commonly employed campaign type. This method shows image ads on third party websites to people in your remarketing list.

Remarketing for Search / Shopping (RLSA)

This campaign type allows advertisers to increase visibility on Google search / shopping results in front of users who have already visited their website. Bing now offers RLSA too.

Dynamic Remarketing

These campaigns are rather like the Shopping campaigns described in the PPC page. These are image-based product ads that appear on third party websites (any subscribed to the Google Display Network).

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Google & Bing Ads Accredited Professionals

As a high profile Google Partner, Limelight Digital are able to offer expert advice and Google Ads management through a team of trained and certified professionals.

We are regularly coached by Google Agency Development Managers and are at the forefront of new feature announcements and rollouts.

We are also Bing Accredited Professionals, ensuring that whichever platform we promote your website on – you’re guaranteed our team are up to the job.

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