Is It Time To Change Your Marketing Strategy?
Are you still using an old marketing strategy and no longer seeing results from your campaigns? This could be a sign that your digital marketing strategy is in need of an overhaul.
One of the main signs that your strategy isn’t working is that you’re not seeing the results that you’re after.
Choosing when to give your marketing strategy an overhaul isn’t an easy decision. There may be many holes within your existing strategy which may need fixing.
If you’re looking for a sign that your marketing strategy needs changing, take a look at the list below:
Your Traffic Isn’t Turning Into Conversions
Getting traffic to your website is important but if they’re not converting into sales you won’t see the ROI that you deserve. This is one of the main signs that your marketing strategy isn’t working.
You’ll want to make sure that your marketing strategy turns into conversions and not just visits to the website.
This will also mean using tracking and analytics tools such as Google Analytics so you can keep track of conversions on your website and ROI on each of your campaigns.
Your Traffic is Non Existent
If you’re not getting any traffic to your website it’s definitely time to stop and evaluate your campaign and strategies. No traffic means that your marketing efforts aren’t actually working and people are no longer visiting your website or social media channels.
Each platform has its own type of algorithm which helps to determine the content which is shown to users.
Facebook’s algorithm means that brands aiming to gain organic reach to help them get noticed by potential customers.
For Google, you need to optimise your website so that it appears in search results and gets organic traffic.
If you’re not seeing traffic from organic search results and primary marketing channels, you need to fix your strategy.
Social Campaigns Aren’t Working
One of the biggest challenges which are usually faced by many marketers is the lack of reaction to any social media campaign. Many brands are guilty of taking the “post and pray” approach – meaning that they post content and pray that it gets a reaction and the engagement that they aimed for.
Brands should be posting content which connects with their audience based on existing data.
Every social media platform has its own tracking and analytical software built-in so you can track the performance of campaigns and learn more about your audience. It’s important to post things that work for your audience and customers otherwise it’s not worth posting at all.
Your Paid Ads Aren’t Returning
Pay per click or PPC as it’s commonly known is a great way to generate leads fast but they can also be super expensive if not done correctly.
Many brands end up seeing poor results as their paid ads aren’t set up correctly. There could be a few reasons why this is happening:
- Targeting is incorrect
- Users aren’t converting
- Cost per click (CPC) is too high
The key to a successful and effective paid campaign is targeting the right audience with the right content.
No matter if you’re running Google Ads, Facebook Ads, Instagram Ads or any other ads, you’ll want to make sure it’s targeted correctly and displaying content which is relevant to them. You’ll want to make sure that you’re getting your money’s worth so setting up a successful PPC campaign is crucial.
Your Website Is Being Buried Amongst Competitors
It’s not uncommon that people use search engines such as Google to find out more information about a brand, services, products and information. If your audience isn’t finding your website that means that your website might not be optimised correctly and you’re missing out on a ton of potential customers.
Sometimes websites will rank naturally but many need help to get noticed. This is where you’ll need to invest in optimising your websites SEO. Highly optimised websites tend to rank better than their competitors.
Don’t leave your ranking up to chance, make sure you implement good SEO techniques to help you rank.