Facebook Advertising

Effective digital marketing is more than just mere online presence; it’s about making meaningful connections that drive action. Facebook Advertising offers an unparalleled opportunity to reach a targeted audience in an intimate and personalised manner. With over 2.8 billion monthly active users, Facebook isn’t just a social networking platform; it’s a dynamic marketplace for businesses seeking to engage, inform, and convert potential customers. Utilising advanced analytics and strategic creativity, we craft bespoke Facebook Advertising campaigns designed to amplify your brand message and achieve your business objectives.

Why Advertise On Facebook?

Facebook Ads Targeting Options

Facebook offers advanced targeting capabilities compared to other social media pay-per-click platforms. This makes it easier to pinpoint, and get in front of, your ideal customers. Whether it’s demographic targeting, based on factors like age, gender, and location, or psychographic segmentation that dives into interests, behaviours, and affinities, it’s all available within this advertising platform. Even more granular, Custom Audiences and Lookalike Audiences allow us to re-engage previous visitors and reach new prospects who share similar characteristics with your existing customer base. The targeting is that specific that it can even use contextual targeting, finding users based on specific life events, device usage, and even shopping behaviour. At Limelight Digital, we transform these targeting options into actionable strategies designed to maximise ROI and enhance customer engagement. Ensuring to make every ad impression count.

Typical Facebook Ads Cost

In the ever-evolving landscape of digital advertising, budget allocation is often a crucial concern for businesses of all sizes. Compared to other Pay-Per-Click (PPC) platforms, Facebook Ads offer a highly competitive Cost-Per-Click (CPC) and Cost-Per-Impression (CPM), providing substantial reach without breaking the bank. With its flexible budget caps, Facebook allows for better control over your advertising spend, enabling campaigns to be tailored to suit both modest budgets and expansive marketing ambitions. This cost-efficiency, coupled with the platform’s exceptional targeting capabilities, equates to a higher Return on Investment (ROI), making Facebook Advertising not just an affordable choice, but a smart one.

Skilled Budget Oversight

We meticulously manage budget allocations as well as individual and category bids to secure optimal ad placement. We have the flexibility to use both a lifetime budget or a daily budget, broken down at campaign or audience level.

Efficient Expenditure

Our team will refine and add new audiences and placements to target ensuring you get the most out of your budget. In addition, we monitor your best-performing ads to work in concert with you, aiming to maximise sales / leads and your overall performance on Facebook.

Focused Campaigns

We assist in reaching interested and ready-to-convert users on Facebook, as well as through its extended network, using Facebook's powerful advertising ecosystem. Strategies are crafted to engage audiences based on specific behaviours, such as interactions with your page, views of key product listings, and broader interest patterns.

High-Performance Campaigns

We can orchestrate Facebook Advertising campaigns that cover all or a select range of your product offerings. By leveraging Facebook's robust ad placement options, we can prominently position your specific products to gain maximum visibility, thereby driving increased clicks and conversions.

Strategic Insight & Expertise

We provide tailored recommendations for the optimal distribution of your advertising budget across various Facebook Ad formats, be it Carousel Ads, Single Image Ads, or Video Ads, to ensure maximum impact and return on investment.

Informed Analytics

Our team will send across real-time dashboards and updates to precisely track advertising performance and return on investment on Facebook. These insights empower you to make data-driven business decisions.


Low cost, high return digital marketing for growing businesses!

Accredited Specialists in Google & Bing Ads

As a certified Google Premier Partner, we at Limelight Digital have not only met but surpassed the requisite qualifications for adeptly managing Google Ads campaigns. This accolade underlines our vast experience in overseeing significant advertising budgets and executing high-ROI initiatives. Moreover, our Premier Partner status affords us the support of dedicated Google account managers and exclusive access to the latest insights and beta features, continuously enhancing our capabilities and ensuring we offer unparalleled service to our clients. With over 15 years of proficiency in Google Ads, managing accounts on other platforms such as Facebook, LinkedIn, and TikTok is a straightforward process for us, given their often analogous dashboards and advertising models.

Frequently Asked Questions

How much does advertising on Facebook cost?

The cost of Facebook ads varies based on factors like industry, audience, and campaign objectives. Facebook uses a bidding model, allowing you to set a daily or lifetime budget. Average Cost-Per-Click (CPC) usually ranges from £0.20 to £1.50. Costs can vary, and effective targeting can help optimise spend.

What is Facebook Pixel and how do I use it?

The Facebook Pixel is a code snippet placed on your website to track user actions and improve ad effectiveness. It helps in retargeting, optimising ads, and measuring ROI. Installation typically requires adding the code to your website’s backend.

What are Facebook Ad Sets?

Ad Sets in Facebook advertising are containers for individual ads, where you define targeting, budget, and scheduling. Multiple Ad Sets can exist under one campaign, allowing for organised and focused advertising based on different target audiences.

What is the difference between Boosted Posts and Facebook Ads?

Boosted Posts are simplified ads that increase the reach of existing Facebook Page posts, with limited targeting options. Facebook Ads, created in Ads Manager, offer extensive customisation, specific campaign objectives, and detailed analytics. Both serve different advertising goals.