Amazon Advertising

What is Amazon Advertising?

Amazon is the largest online marketplace and one of the world’s largest advertising platforms, it is a key destination for all ecommerce retailers. Over 60% of product searches start on Amazon, making it a crucial platform for advertising.

Amazon Ads is a robust platform that enables businesses to advertise their products through various solutions like Sponsored Products, Sponsored Brands, and Amazon DSP for display and video ads. These tools help businesses reach targeted audiences, elevate product visibility, and manage advertising spend effectively. Amazon Ads is a crucial tool for businesses aiming to boost their online sales and presence.

Why choose Limelight for your brands Amazon Ads?

Limelight is a UK-based Amazon PPC Advertising Agency that assists businesses in leveraging Amazon’s platform for growth. Limelight operates Amazon ads across both Ads platforms – the Amazon Sponsored Ads PPC platform, and the Display Demand Side Platform (DSP). Our Amazon Advertising and Marketing solution takes into account product profitability, Buy Box presence, availability, and overall ROAD targets to produce an effective growth strategy for businesses. All advertising strategies are bespoke and targeted to the client’s ultimate business goals.
If you’re interested in exploring what Limelight can do for your business, get in touch

Expert Management

Budget allocations and individual and category bids are closely managed to ensure optimal positioning. Clients can work to a target ACOS/ROAS or work with the team to maximise sales and revenue.

Optimised Spend

The team monitors search terms, evolves targeting lists, and eliminates high spending but non-converting keywords. They also monitor top performing products and work with clients to maximise sales and overall Amazon performance.

Targeted Advertising

We help reach engaged and in-market Amazon shoppers both on and off platform through the Amazon DSP. Strategies are developed to target audiences based on product views, targeted product listings, and general interest browsers.

Converting Campaigns

Sponsored Product campaigns can run across all or part of a client's product inventory, elevating specific product listings to top of page positions for more clicks and conversions.

Intelligence & Experience

We assist clients in making the most of promotional activities and stock and storage challenges, prioritising important business promotional activities and suggesting the best allocation of media into Sponsored Products, Hero Products, and Display campaigns.

Insightful Reporting

Limelight's Analytics and Insights team provides bespoke and real-time advertising and performance dashboards to accurately monitor return on investment and trading performance.


Low cost, high return digital marketing for growing businesses!

Google & Bing Ads Accredited Professionals

Limelight is a certified Google Premier Partner, signifying that our entire team has not only met but exceeded the qualifications necessary to effectively manage Google Ads. This distinction also demonstrates our extensive experience in handling substantial media spend for our clients, running high-level ROI campaigns, and successfully managing large budgets.

Additionally, as a Google Premier Partner, we benefit from the support of dedicated Google account managers and have access to the latest insights and beta features, enabling us to continuously enhance our skills and provide our clients with the most exceptional service.

Having 15+ years experience with Google Ads has has meant that running advertising on other, newer platforms such as Facebook, Twitter, Instagram, LinkedIn, Spotify, TikTok, Reddit & Amazon has been a doddle for us in recent years as they more often that not have similar dashboards and advertising models.

Amazon Ads FAQs

Are Amazon Ads worth it?

Absolutely, Amazon Ads are worth it. They can significantly increase product visibility and sales by targeting potential customers already shopping on Amazon’s platform.

How much are Amazon Ads?

Amazon Ads cost varies based on ad type and keyword competition. Costs can range from a few pence per click for less competitive keywords to several pounds for highly competitive ones.

Where do Amazon Ads appear?

Amazon Ads appear in various locations both on and off Amazon. On Amazon, they can be seen in shopping results, on product detail pages, and even on the homepage. Off Amazon, they can appear on sites like Twitch and other third-party websites or apps. They can also feature on devices like Echo and Fire TV through Amazon Music’s free tier.

Are Amazon Ads PPC?

Yes, Amazon Ads operate on a Pay-Per-Click (PPC) model. You only pay when a user clicks on your ad.

How many sellers use Amazon ads?

Around 75% of sellers on Amazon use at least one type of pay-per-click (PPC) advertising.