Ecommerce SEO

Ecommerce SEO (Search Engine Optimisation) is a specific service that we offer here at Limelight Digital which falls under the broader umbrella of SEO & Digital Marketing. Ecommerce SEO, as its name suggests, is the process of optimising an online store for search engines, such as Google, so that when people search products that you offer, your company appears and they can find them easily.

With our Ecommerce SEO service, you will get more than just a few extra visitors to your website each month. We take the time and care to completely understand your business and the products you sell from top to bottom. This gives us the best possible knowledge to be able to optimise your site and make your customers’ buying journey as smooth as possible.

A robust Ecommerce digital marketing strategy will deliver consistent, relevant website traffic to your online store and also guide you on how you can increase sales, whether that’s through design recommendations or conversion rate optimisation.

Today, competition to rank at the top of Google is hotter than ever in every niche, small or large, whatever you sell. Simply put, if you haven’t invested in a good Ecommerce SEO strategy yet then you are considerably restricting your businesses ability to make sales online and handing potential customers to competitors.

Luckily, if you are reading this page then it means you are interested in Ecommerce SEO services for your company which is a step in the right direction! Take a look below at some of the specific Ecommerce SEO services we offer, what tools we use, platforms we’re familiar with, relevant case studies, frequently asked questions and other SEO services we offer:

Keyword Research

As with any SEO campaign, Keyword Research is a crucial part of designing a thorough Ecommerce SEO strategy. We will work with you to understand the desired phrases that you want to rank your products for as well as unearthing keywords you may be unaware of that have high search volume.

Technical SEO

Ensuring your website is technically sound is the bedrock of any good SEO strategy and that is never more true than when discussing Ecommerce websites. For small websites with a handful of pages there’s not always a whole lot of problems that can go wrong. However, for huge online shops with thousands of products, in different colours and sizes, it can soon become complex to ensure that Google is correctly indexing everything you sell and prioritising the most important pages on your site.

Design & UX Review

Whilst strictly not part of SEO, at Limelight Digital, we always like to make website design recommendations and suggestions. Not only is the design of your website important aesthetically, it also affects the user experience and how they navigate the site which can have a knock on effect for SEO. If customers are bouncing off your website due to poor design, Search Engines will punish your website in their rankings as you’re not delivering users a good experience.

Conversion Rate Optimisation

We will also analyse page and site conversion rate to understand areas of the site that are underperforming and could be improved. Using industry leading tools, we take the time to understand the customer buying path from typing in your product name to checkout to ensure there are no hiccups along the way.

Product & Category Page Optimisation

Whether it’s on a product or category basis, we will offer our experience and expertise on how best to improve the page, drive more traffic to it and turn that traffic into sales. From sales copy to calls to action, we’ll granularly ensure every page is tailored to the customers intent.

Link Building

Alongside website content and technical aspects, one of the most important ranking factors that search engines consider when choosing which store to rank in their listings is links. Search engines see these as a sign of trust and a recommendation from one site to another and we will work to ensure your site is regularly building high quality, relevant links.

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Ecommerce Platform Experts

Your website is your shopfront and it’s more important than ever to have one that accurately represents your brand values and reflects your company’s tone of voice. We have experience and expertise working with various Ecommerce platforms including Shopify, Magento, WooCommerce, Wix, Squarespace & much more. We also have access to leading SEO tools such as Ahrefs, Screaming Frog, SEMRush and Hotjar which give us deep insight and equip our experts with the knowledge needed to supercharge your website.

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