Semrush pricing is structured across different plans and toolkits, giving users flexibility depending on their goals. While there are add-ons for Local, Content, Social, AI, and Advertising, the SEO toolkit is still the main focus for most users.
The SEO toolkit comes with three plans. The Pro plan starts at $139.95 per month, making it a good option for freelancers, startups, or anyone running smaller projects. The Guru plan, priced at $249.95 per month, is better suited for growing businesses and agencies that need advanced tools.
At the top, the Business plan costs $499.95 per month and is designed for large teams, agencies, and enterprises with higher demands. Each plan adds more features and higher limits, so you can pick the one that fits your needs best.
Semrush has also launched Semrush One, a new combined plan starting at $199/month that bundles SEO Classic and AI Visibility tools together.
Now, let’s go through all the details of Semrush pricing.
Semrush One Pricing
Semrush One is a new plan that combines the SEO Classic and AI Visibility toolkits. It is available in three tiers:
| Features | Starter | Pro+ | Advanced |
|---|---|---|---|
| Monthly Pricing | $199/month | $299/month | $549/month |
| Annual Pricing | $165.17/month | $248.17/month | $455.67/month |
| Websites | 5 | 15 | 40 |
| Custom Prompts | 50 | 100 | 200 |
| Keywords | 500 | 1,500 | 5,000 |
| Site Audit Pages | 100K/month | 300K/month | 1M/month |
| Historical Data | No | Yes | Yes |
| API Access | No | No | Yes |
| AI Analysis | Yes | Yes | Yes |
| AI Brand Performance | Yes | Yes | Yes |
Get full access to Semrush One features with a 14-day free trial for new users.
Get 14 Days Trial on Semrush One
Using this offer you can claim 14 days free trial on the Semrush One Starter plan.
Cost Breakdown Of Semrush SEO Plans
Semrush provides transparent pricing with monthly and annual billing options across all core SEO plans.
Monthly Pricing
Monthly plans offer flexibility for short-term projects and testing purposes.
| Plan | Regular Pricing | Cost Including Tax | Approx. UK Pricing |
|---|---|---|---|
| Pro | $139.95/month | $167.94/month | £144.71/month |
| Guru | $249.95/month | $299.94/month | £258.46/month |
| Business | $499.95/month | $599.94/month | £516.97/month |
Annual Billing
Annual subscriptions provide significant savings compared to monthly plans. Semrush offers a 17% discount on all SEO annual subscriptions.
| Plan | Regular Pricing | Cost Including Tax | Approx. UK Pricing |
|---|---|---|---|
| Pro | $117.33/month ($1407.96/ year) | $1,689.56/year | £1,455.89/ year |
| Guru | $208.33/month ($2499.96/ year) | $2,999.94/ year | £2,585.04/ year |
| Business | $416/month ($4999.92/ year) | $5,999.94/ year | £5,170.14/ year |
Features Included In Semrush Guru, Pro & Business Plans
Each plan builds upon the previous subscription tier, offering additional features and higher limits for growing businesses.
1. Pro Plan
The Semrush Pro plan targets beginners and individual projects with essential SEO tools. You can get access to 5 projects, keyword research tools, competitor analysis features, position tracking capabilities, backlink analysis, and site audit functionality.
This plan offers fundamental SEO insights for freelancers and small website owners embarking on their optimization journey.
Get 14 Days Trial on Semrush Pro
Using this offer you can claim 14 days free trial on Semrush Pro plan.
2. Guru Plan
The Semrush Guru plan supports small businesses and agencies looking to scale. It includes all Pro features plus 15 projects, historical data access, multi-location/device tracking, and full access to the Content Marketing Toolkit.
The Semrush Guru vs Pro comparison highlights key differences between these popular tiers. This way, you can understand the difference between the Guru and Pro plan and decide which one suits your requirements best.
Get 14 Days Trial on Semrush Guru
Using this offer you can claim 14 days free trial on Semrush Guru plan and use all of its premium features.
3. Business Plan
The Semrush Business plan supports agencies and enterprises. It includes all Guru features plus 40 projects, advanced Share of Voice metrics, API access, extended limits, and reporting capabilities suitable for large teams and multiple clients.
Semrush Add-ons Pricing
On top of the regular plans, Semrush also gives you optional add-ons to make your subscription more powerful.
Here’s the breakdown:
- Additional Users – $45/month (Pro) | $80/month (Guru) | $100/month (Business)
Add extra team members with their own secure logins and work together on shared projects.
- Lead Generation – $90/month
Get a branded profile on the Semrush Agency Partners platform, a verified badge for your marketing channels, plus 1,000 outreach credits in Lead Finder.
- Base Report – $10/month
Access reporting from 20+ Semrush tools, integrate Google Analytics and Search Console, schedule reports daily/weekly/monthly, export to PDF, and share with Semrush users.
- Pro Report – $20/month
Includes everything in Base Report, plus 35+ external integrations, branded white-label reports, AI-generated summaries, scheduled delivery, and sharing via link.
Other Semrush Pricing Plans
Semrush provides specialized tools beyond its core SEO features to address specific marketing needs.
Traffic & Market Plans
These plans focus on competitive intelligence and market analysis capabilities.
| Plans | Monthly Price | Annual Price |
|---|---|---|
| Pro | $289/month | $289/month |
| Business | Coming Soon | Coming Soon |
Let’s see what these plans provide in the Semrush Traffic & Market subscription type.
1. Semrush Traffic & Market Pro Plan
This plan provides strategic data-driven decision-making tools for competitive analysis. You can access traffic overview data, daily trend monitoring, market overview insights, traffic distribution analysis, competitor monitoring capabilities, and regional trend tracking.
It helps businesses understand market dynamics and competitor performance patterns.
2. Semrush Business Traffic & Market Plan
The Business plan targets teams managing growth and complexity with advanced features. Currently under development, this tier will provide enhanced capabilities for larger organizations that require detailed market intelligence.
Semrush plans to expand business-level features for comprehensive competitive analysis and strategic planning.
Local Plans
Local SEO plans help businesses improve their local search visibility and management.
| Local Plans | Monthly Price | Annual Price |
|---|---|---|
| Base | $30/month | $30/month |
| Pro | $60/month | $60/month |
| Business | Contact Sales | Contact Sales |
Know what the Semrush Local plan offers in monthly and annual prices.
1. Semrush Local Base Plan
The Local plan serves small local businesses with essential local SEO tools. Features include Google Business Profile optimization, GBP review management with AI assistance, and Map Rank Tracker with 375 credits.
This plan helps local businesses establish their online presence and monitor local search performance.
2. Semrush Local Pro Plan
This subscription type targets growing businesses with expanded local SEO capabilities. You can receive all Base features plus listing management tools, review management functionality, API access, and Map Rank Tracker with 1,225 credits.
This plan provides SEO insights for freelancers and small website owners starting their optimization journey, complementing off-page SEO strategies for complete optimization.
3. Semrush Local Business Plan
It supports large businesses with custom pricing and advanced features. This tier includes all Pro features, as well as custom pricing options, flexible billing cycles, customizable limits, and priority customer support.
Enterprise-level businesses benefit from tailored solutions and dedicated account management.
Content Plans
Content marketing tools help teams scale their content production and optimization efforts.
| Content Plans | Monthly Price | Annual Price |
|---|---|---|
| Base | $60/month | $60/month |
The Base Plan helps individuals and small teams scale content production effectively.
The plan includes data-driven content ideas, access to 10,000 articles per month, 5 SEO content boosts per month, SEO content briefs, and content creation in the brand’s voice. Teams can streamline their content workflow and maintain consistent quality across publications.
AI Plans
AI-powered tools help businesses understand their brand mentions across AI platforms and chatbots.
| AI Plan | Monthly Price | Annual Price |
|---|---|---|
| Base | $99/month per domain | $99/month per domain |
The Semrush Base AI plan helps businesses decode how AI chatbots mention their brand online.
It includes AI brand visibility analysis for specific domains, insights from SearchGPT, ChatGPT, Perplexity, and Gemini platforms, AI-driven strategic recommendations, competitive analysis across AI platforms, and weekly data updates. Companies can monitor their AI presence and adjust strategies accordingly.
Note: This plan is also included in Semrush One, which offers a 14-day free trial on Starter and Pro+ plans.
Social Plans
Social media management tools support content creation, scheduling, and performance tracking across platforms.
| Social Plans | Monthly Price | Annual Price |
|---|---|---|
| Base | $20/month | $20/month |
| Pro | $40/month | $40/month |
| Business | $250/month | $250/month |
Here is a detailed description of what’s included in each plan.
1. Semrush Social Base Plan
The Base plan is best for individuals and small teams who require essential social media management tools.
You can manage up to 5 social profiles, track up to 10 profiles, generate 30 monthly content pieces, and publish 50 monthly posts. This plan provides foundational social media capabilities for small businesses.
2. Semrush Social Pro Plan
The Pro plan is designed for social media professionals, businesses, and agencies, offering expanded features.
The tier includes all Base features plus management of 10 profiles, tracking of 20 profiles, unlimited content generation, and unlimited post publishing. Advanced users benefit from increased limits and enhanced functionality.
3. Semrush Social Business Plan
The Business plan supports scaling businesses, agencies, and brand marketing teams with enterprise features.
This plan includes all Pro features plus influencer analytics tools and media monitoring capabilities. Large organizations can manage complex social media strategies and track performance across multiple brands.
Advertising Plans
Advertising research tools help optimize paid campaigns and effectively analyze competitor advertising strategies.
| Advertising Plans | Monthly Price | Annual Price |
|---|---|---|
| Base | $99/month | $99/month |
| Pro | $220/month | $220/month |
Check out the features you will get in Semrush advertising plans.
1. Semrush Advertising Base Plan
This plan assists small businesses and marketers scaling ads while maximizing ROI. It features unlimited ad spend analysis, AI-powered ad copy generation for Google and Meta, AI keyword suggestions for Google campaigns, competitor keyword tracking, competitor PLA research, and unlimited Google Ads exports.
2. Semrush Advertising Pro Plan
The Pro plan serves advanced advertisers seeking in-depth competitor insights and analysis. You can receive all Base features plus AdClarity access, competitor ad monitoring, display, video, and social ad analysis, and competitor landing page view capabilities. Advanced PPC management tools complement these advertising research features for complete campaign optimization.
AI PR Toolkit
Semrush launched the AI PR Toolkit in October 2025. It allows users to find media outlets that LLMs trust and send targeted pitches for better AI-driven digital PR.
There are two plans available in the AI PR toolkit:
| Advertising Plans | Monthly Price | Annual Price |
|---|---|---|
| Base | $149/month | $149/month |
| Pro | $279/month | $279/month |
The Pro version unlocks detailed analytics, follow-ups, media coverage updates, and LLM-cited media tracking. A 7-day free trial is available for new and existing paid subscribers.
Semrush Payment Methods and Billing
The platform accepts major credit cards and PayPal for subscription payments. You can change billing cycles, upgrade or downgrade plans, and cancel subscriptions through your account dashboard.
Automatic renewal ensures uninterrupted service, while users maintain control over their subscription management. Additionally, it is essential to note that these prices are in U.S. dollars.
The cost will change at checkout, as VAT is added in the European Union, the UK, the Isle of Man, Monaco, Norway, Switzerland, Turkey, South Africa, Mexico, Vietnam, and the United Arab Emirates (UAE).
Semrush Refund Policy
Semrush offers a one-time, 7-day money-back guarantee to customers who purchase subscriptions directly from the official Semrush website using a credit card.
You must submit written refund requests within 7 days of your initial purchase. If properly submitted, refunds are processed within 30 days through the original payment method.
Semrush Free Trial
Semrush offers a 7-day free trial (14-day on Semrush One Starter and Pro+ via partner links) across most plans, including SEO Pro and Guru, Traffic & Market Pro, Local Base and Pro, Content Base, Social Base and Pro, Advertising Base and Pro subscription plans.
This allows new users to try the Semrush features before committing to a subscription. If you plan to test the platform’s tools, this is the best way to explore its capabilities and determine which plan suits your needs.
Additionally, Semrush coupon codes and seasonal discounts provide cost savings for new subscribers.
Get Semrush 14 Days Free Trial
Using this offer you can claim 14 days free trial on Semrush plans and use all of its SEO features.
Conclusion: Semrush Pricing Plans Start From $139.95 Per Month
Semrush SEO Classic plans start from $139.95/month, while the new Semrush One plan starts from $199/month and combines SEO Classic with AI Visibility tools.
The core SEO plans provide essential optimization tools, while specialized plans address specific requirements like local SEO, content marketing, and advertising research.
You can benefit from transparent pricing with VAT included, making budget planning straightforward. Annual billing offers 17%savings compared to monthly subscriptions.
The platform’s free trials allow testing before purchasing, ensuring you select the most suitable plan for your marketing goals and budget constraints.
FAQs
UK customers pay Value Added Tax at 20% on all Semrush subscriptions, which gets automatically added during checkout.
You can change billing cycles during subscription renewal periods through your account settings or by contacting customer support.
Keyword research functionality comes standard with all core SEO plans starting from the basic Pro tier subscription.
Team access varies by plan, with Pro allowing limited sharing and Business plans supporting multiple user access levels.
Semrush charges no setup fees or cancellation penalties, allowing users to start or stop subscriptions without additional costs.
