Pinterest is a popular visual search and social media platform with 661 million monthly users in 2026. The platform generated $4.221 billion in revenue in 2025.
In the UK, Pinterest has 18.25 million users, while the United States has the most, with 103.35 million users.
These Pinterest statistics will cover global monthly active users, users by country, audience demographics, revenue, traffic and engagement, most-followed accounts, search trends, e-commerce, and advertising.
Pinterest Key Statistics 2026
- Pinterest global monthly active users reached 661 million in Q3 2026.
- United Kingdom has 18.25 million users as of October 2026.
- The United States leads with 103.35 million Pinterest users.
- The 25-34 age group represents the largest share of users at 27.3%.
- Pinterest audience is 56.77% female and 43.23% male.
- The platform recorded $2.188 billion in revenue during the first half of 2026.
- Joy Cho / Oh Joy! has the largest Pinterest following at 15.1 million.
- Nails tops Pinterest monthly searches with 58 million searches.
- Pinterest ad costs range from $0.00 to $0.10 per click, $0.00 to $2.00 per conversion, and $0.00 to $1.50 per 1,000 impressions.
- The platform’s sales and marketing spending crossed $1.17 billion in 2025.
How Many People Use Pinterest?
Pinterest had 216 million monthly active users in 2017. In 10 years, the platform tripled its monthly active users. Let’s look at its year-over-year user growth.
Pinterest Monthly Active Users
According to Pinterest’s Q3 2026 financial report, the platform has 661 million monthly active users. The Platform’s monthly active users increased from 553 million in 2024 to 619 million by the end of 2025, representing 11.93% YoY growth.
The following table displays Pinterest’s monthly active users from 2017 to 2026:
| Year | Monthly Active Users |
|---|---|
| 2026 | 661 million |
| 2025 | 619 million |
| 2024 | 553 million |
| 2023 | 498 million |
| 2022 | 450 million |
| 2021 | 431 million |
| 2020 | 459 million |
| 2019 | 335 million |
| 2018 | 265 million |
| 2017 | 216 million |
Source: Statista
Pinterest Users by Country
Currently, the United States has the most Pinterest users, with 103.35 million, followed by India with 64.42 million users.
In the UK, Pinterest has over 18.25 million users, making it one of the country’s most popular social media platforms.
The table below shows the number of Pinterest users across the top 10 countries:
| Country | Number of Pinterest Users |
|---|---|
| United States | 103.35 million |
| India | 64.42 million |
| Brazil | 48.2 million |
| Mexico | 31.21 million |
| Indonesia | 25.72 million |
| Germany | 24.8 million |
| United Kingdom | 18.25 million |
| France | 18.16 million |
| Turkey | 15.7 million |
| Philippines | 13.34 million |
Source: Statista
Pinterest User Demographics
People of all ages use Pinterest, but millennials aged 25 to 34 are the platform’s largest demographic. Women also make up a larger share of Pinterest’s audience than men.
Pinterest Users by Age
Users aged 25 to 34 make up 27.3% of Pinterest’s audience, closely followed by those aged 18 to 24 at 26.94%.
Here is the percentage of Pinterest users across different age groups:
| Age Group | Percentage of Users |
|---|---|
| 18 to 24 years | 26.94% |
| 25 to 34 years | 27.3% |
| 35 to 44 years | 17.62% |
| 45 to 54 years | 12.6% |
| 55 to 64 years | 9.11% |
| 65 and above | 6.44% |
Pinterest Users by Gender
Female users account for 56.77% of Pinterest’s audience, compared with 43.23% for male users.
The table below shows the gender distribution of Pinterest users:
| Gender | Percentage of Users |
|---|---|
| Female | 56.77% |
| Male | 43.23% |
Source: Similarweb
Pinterest Users in the UK by Gender
Female users made up the largest share of Pinterest’s UK audience at 71.1%, while male users represented 22.8% in October 2025.
Here is the table showing the distribution of Pinterest users in the United Kingdom by gender as of October 2025:
| Gender | Percentage of Users |
|---|---|
| Female | 71.1% |
| Male | 22.8% |
| Unspecified | 6.1% |
Source: Statista
Pinterest Revenue Statistics
In 2025, its annual revenue reached $4.221 billion, up from $3.646 billion in 2024. Pinterest generated $2.188 billion in revenue in the first two quarters of 2026.
The following table shows Pinterest’s annual revenue from 2017 to 2026:
| Year | Pinterest Revenue |
|---|---|
| 2026 (Q1+Q2) | $2.188 billion |
| 2025 | $4.221 billion |
| 2024 | $3.646 billion |
| 2023 | $3.055 billion |
| 2022 | $2.802 billion |
| 2021 | $2.578 billion |
| 2020 | $1.693 billion |
| 2019 | $1.143 billion |
| 2018 | $0.756 billion |
| 2017 | $0.473 billion |
Source: Statista
Pinterest Traffic and Engagement Statistics
In September 2026, Pinterest recorded 1.565 billion worldwide visits, down 1.6% from the previous month.
Pinterest’s share of social media visits in the United Kingdom was 4.13% in May 2026, compared with its highest recorded share of 23.2% in March 2019. Desktop accounted for 55.05% of traffic, while mobile web contributed the remaining 44.95%.
Visitors spent an average of 6 minutes and 51 seconds on the site. Visitors viewed 7.20 pages per visit on average, with a bounce rate of 37.02%.
Pinterest received 7.9 million visits from AI platforms, representing 1% of total traffic, with ChatGPT contributing 6.5 million visits.
Here is a breakdown of the traffic generated by different AI platforms:
| AI Platform | Average Traffic |
|---|---|
| ChatGPT | 6.5 million |
| Gemini | 0.367 million |
| Perplexity | 0.223 million |
| Qwen | 0.192 million |
| CharacterAI | 0.164 million |
| Claude | 0.088 million |
Source: Statista
Pinterest Traffic by Country
Pinterest has a global audience, with the United States accounting for the largest share of website traffic at 22.36%.
India contributes 8.84% of Pinterest traffic, followed by Brazil at 5.60%.
The table below shows Pinterest website traffic share across the countries:
| Country | Traffic Share |
|---|---|
| United States | 22.36% |
| India | 8.84% |
| Brazil | 5.60% |
| Mexico | 3.78% |
| Russia | 3.73% |
Source: Similarweb
Most Followed Pinterest Accounts
Joy Cho / Oh Joy! is the most-followed Pinterest account, with 15.1 million followers. Its content specializes in home decor, DIYs, and style. Etsy ranks second with 11.2 million followers, and Poppytalk comes next with 10.3 million followers.
The following table highlights the most-followed Pinterest accounts, their followers, and niches:
| Pinterest Profile | Total Followers | Niche |
|---|---|---|
| Joy Cho / Oh Joy! | 15.1 million | Home decor, DIYs, style |
| Etsy | 11.2 million | Handmade items |
| Poppytalk | 10.3 million | DIY crafts, handmade design, and home inspiration |
| Tasty | 10.2 million | Healthy recipes and food |
| Maryann Rizzo | 9 million | Luxury interior design, home decor, and styling ideas |
| Mamas Uncut | 8.4 million | Parenting, motherhood, and family advice |
| Cathie Hong Interiors | 7.9 million | Home interiors inspiration |
| Jane Wang | 7.7 million | Nature, photography, travel, and art |
| HonestlyWTF | 7.1 million | Fashion and lifestyle |
| Bonnie Tsang | 7 million | Photography, lifestyle, fashion |
Pinterest Search Statistics
More than 96% of searches are unbranded, as users often look for ideas such as running shoes or fall outfits rather than specific brands. On Pinterest, about 80% of weekly users say the platform’s shopping experience inspires them.
Nails is the most searched keyword on Pinterest, with 58 million monthly searches. Hairstyles receive 32 million monthly searches on Pinterest, followed by outfit ideas with 27 million searches.
The table below displays the top Pinterest search keywords and their monthly searches:
| Keyword | Monthly Searches |
|---|---|
| nails | 58 million |
| hairstyles | 32 million |
| outfit ideas | 27 million |
| wallpaper aesthetic | 26 million |
| memes | 25 million |
| drawing ideas | 24 million |
| wallpaper iphone | 23 million |
| happy birthday | 22 million |
| makeup | 16 million |
| summer nails | 16 million |
Pinterest E-Commerce Statistics
More than half of Pinterest users see it as a shopping platform, while buyable items saved to boards have increased 50% year over year.
Pinterest has become a popular place to shop, with 85% of users making purchases based on Pins. Shopping Pins have an average conversion rate of 1.08% and a 30% higher average order value compared to other social platforms.
Pinterest attracts a high-income audience, with 1 in 3 luxury shoppers on the platform earning over $100,000 annually. Luxury shoppers on the platform are also 35% more likely to have a six-figure income than other luxury shoppers on social media platforms.
Source: Pinterest, Searchlab, Printful
Pinterest Advertising and Marketing Statistics
Pinterest advertising costs depend on campaign type. Around 26% of companies pay $0.00-$0.10 per click. Around 27% of companies spend $0.00-$2.00 per conversion, while 19% pay $0.00-$1.50 per 1,000 impressions.
Pinterest increased its sales and marketing spending to over $1.17 billion in 2025, compared with $1.01 billion in 2024. The platform’s advertising costs increased from $161.5 million in 2024 to $168.8 million in 2025.
In comparison, the platform spent just $13.7 million on advertising in 2017. Brands that added shopping ads to their campaigns saw a 15% increase in return on ad spend (ROAS), with conversion rates up to 2.6 times higher.
Source: Statista 1, Statista 2, Pinterest, WebFX
