Paid Search (PPC Management) Agency Derby

Here at Limelight Digital we currently manage over £1.5m of AdWords and Bing Ads media spend annually. Our offices in Loughborough are located just a five-minute walk from the town centre, meaning we are perfectly situated for working with any Derby-based business.

We have experience working with local, national, and international clients managing over £1.5m of Google AdWords and Bing spend annually. Whether you are targeting customers within the Derbyshire area or further afield, we can create high impact PPC campaigns to suit your individual needs.

The combination of instant visitor delivery and amazing levels of control mean this medium is a very attractive traffic driver. To monitor performance a return on investment model should be used, aligning media spend with cost-per-sale (lead or action).

With the geo-targeting options available we can pinpoint target your potential customers whether they’re in Derby, Chesterfield, Long Eaton, Ilkeston, Swadlincote, Glossop, Heanor, Alfreton, Belper or Buxton.

Paid Search FAQs

WE’VE TRIED IT BEFORE AND IT DOESN’T WORK FOR US

We know that without experience the world of AdWords can be tricky. Google makes it very easy to set up your account however you may find your budget is being spent before you are seeing any return. We are confident that with the help of our knowledgeable team, even poor performing accounts can be put back on the road to success.

WILL IT DELIVER A RETURN ON INVESTMENT?

Most likely yes. Of course it is great to have a healthy AdWords account with quality visitor traffic, however, beware that poor landing pages and destination URL’s can lead to an unattractive ROI. As an agency, we consider all factors surrounding a successful PPC account, with constant data-driven optimisation to maximise returns.

WHY DON’T WE CONTINUE TO MANAGE IT OURSELVES?

Your business can benefit from PPC management no matter your budget. Working with a Google Partner agency such as ourselves means that your overall performance can be significantly improved, making monthly management fees a rewarding investment

Search Campaigns

We can choose specific keywords to target and appear for providing a prompt flow of traffic to your website. Our dedicated teamwork to ensure your search campaign has plenty of opportunities, creating ads that are engaging and targeted to encourage the right visitors. We can tailor campaigns to only trigger ads to searchers in the Derby area if required.

Display & Placement Campaigns

Take advantage of the ever-expanding Google Display Network (GDN) and get your ads placed precisely on these third party websites. Again, these can be targeted to searchers in Derbyshire.

Shopping Campaigns

Shopping campaigns allow to display your products directly to consumers within search results. Most commonly, these campaigns automatically pull in data from Google Merchant Center, however there is also the option of manually populating. Shopping campaigns are a great option for e-commerce businesses, often outperforming all other campaigns when correctly configured.

Video Campaigns

Display your video as an advert at the beginning of a YouTube video, have your video appear in YouTube search results, and use other users videos to display text ads.

Remarketing

Make more of your existing website traffic by displaying custom adverts and banners to people who have previously visited your site whenever they visit sites on the Google Display Network (GDN).

Feed Optimisation

Feeds are an essential part of PPC advertising – especially if you’re investing in Google Shopping. Optimisation of those feeds makes it easier for Google to use more of your information, improving your visibility and conversions as a result.

You’ll be working with Google & Bing Ads Accredited Professionals

Limelight Digital is a verified Google Partner which means that all of our team have met and surpassed the requirements to manage Adwords expertly.

We are fully supported by dedicated Google account managers to help keep our skills sharp and to offer our clients the best possible service.

You can view our Google Partner profile here.

We are also Bing Accredited Professionals, ensuring that whichever platform we promote your website on – you’re guaranteed our team are up to the job.