Paid Search (PPC Management) Agency Leicester

Conveniently located in Loughborough, just a short drive from Leicester and a short walk from Loughborough train station, Limelight Digital is an ideal PPC agency for any Leicester or Leicestershire based business.

PPC is a very attractive traffic driver for your website, with excellent levels of control and fast-paced visitor delivery. We are experienced in managing over £1.5 annual media spend across both Google AdWords and Bing Ads. Whether your aim is to reach local customers in Leicester and the surrounding areas, or you are targeting a national or even international audience, we can create tailored PPC campaigns that will work for you.

With the comprehensive regional targeting settings available we can place your ads in front of people and potential customers in Leicester, Loughborough, Ashby de la Zouch, Coalville, Hinckley, Lutterworth, Market Harborough, Melton Mowbray, Oadby, Wigston, Shepshed and Syston to name but a few Leicestershire towns.

Paid Search FAQs

WE’VE TRIED IT BEFORE AND IT DOESN’T WORK FOR US

Although it is very easy to get started with AdWords, setting up your account and first campaigns, it is also very easy to make mistakes if you don’t have the experience. Let our experts do the hard work for you; We are confident that any struggling account can be transformed with our help.

WILL IT DELIVER A RETURN ON INVESTMENT?

Our model for PPC is based on delivering a return on your investment, so most probably yes. As an agency we consider every factor involved in PPC; from keyword to advert to destination URLs and conversions, so you can be confident that the best is being done to optimise your account’s performance.

WHY DON’T WE CONTINUE TO MANAGE IT OURSELVES?

Working with a Google Partner Agency such as ourselves ensures that your account will continuously run at peak performance. The potential media spend savings and improvements in overall performance make monthly fees a very worthwhile decision to make.

Search Campaigns

The classic method of PPC advertising. We will work with you to develop a tailored keyword list to target customers searching for businesses in Leicestershire like yours. Our search campaigns are specific, engaging and targeted to encourage an immediate flow of traffic to the site.

Display & Placement Campaigns

Google’s display network (GDN) is ever-expanding and is a great opportunity for displaying your advertisements in front of a precise audience. Again targeted to Leicester based searchers if required.

Shopping Campaigns

These campaigns use data from Google Merchant centre (or alternatively can be populated manually) to display your website’s product images directly in the search results. Shopping campaigns are perfect for eCommerce businesses, as they put your products in front of potential customers without the need for visiting your website.

Video Campaigns

Using Google video campaigns means you can get your video advertisement placed before YouTube videos. Your video will also be displayed in YouTube search results as well as text ads over other users videos.

Remarketing

Make more of your existing website traffic by displaying custom adverts and banners to people who have previously visited your site whenever they visit sites on the Google Display Network (GDN).

Feed Optimisation

Feeds are an essential part of PPC advertising – especially if you’re investing in Google Shopping. Optimisation of those feeds makes it easier for Google to use more of your information, improving your visibility and conversions as a result.

You’ll be working with Google & Bing Ads Accredited Professionals

Limelight Digital is a verified Google Partner which means that all of our team have met and surpassed the requirements to manage Adwords expertly.

We are fully supported by dedicated Google account managers to help keep our skills sharp and to offer our clients the best possible service.

You can view our Google Partner profile here.

We are also Bing Accredited Professionals, ensuring that whichever platform we promote your website on - you’re guaranteed our team are up to the job.

Feel free to contact us to discuss the next steps.