Link building remains one of the most effective ways to increase website authority, improve search ranks, and drive targeted traffic.
With so many marketplaces and agencies offering guest pieces, specialized editing, and link placements, selecting the correct platform can be difficult.
This article examines the top 10 link-building markets in the UK, explaining what each offers, who it is most suited for, and the significant benefits and drawbacks of each.
Whether you’re a small business, an agency, or a growing website targeting audiences in the UK and beyond, understanding each marketplace’s distinct features, pricing, and workflow allows you to make better decisions and maximize your SEO efforts.
Top 10 Link Building Marketplaces
Here’s a list of ten link-building marketplaces in the UK you can choose from:
| Marketplace | What It Offers | Best For |
|---|---|---|
| WhitePress | Guest posts, sponsored content, international links | Global/multilingual campaigns |
| Linkhouse | Guest posts, sponsored articles, link insertions | Flexible multi-link campaigns |
| PressWhizz | Vetted guest posts & niche edits | High-quality, low-risk links |
| FatJoe | Blogger outreach, bulk link building | Agencies, recurring campaigns |
| Adsy | Guest posts, budget-friendly placements | Small websites, limited budgets |
| Authority Builders | High-DA, authority-focused links | Long-term SEO, competitive niches |
| LinkBuilder.io | Managed outreach & link-building | Hands-off, custom campaigns |
| The HOTH | Content + link-building services | SMBs, recurring SEO campaigns |
| MeUp | Guest posts, pay-as-you-go model | Flexible campaigns, experimentation |
| Link Publishers | Guest posts, niche edits, link insertions | Large-scale campaigns, agencies |
Let us have a look at each in detail
1. WhitePress
| Founder/s | Paweł Strykowski and Tomasz Kwaśny |
| Year | 2013 |
| Starting Price | Varies depending on the service |
| Country / Region | Poland |
WhitePress is a global link-building marketplace that helps websites get high-quality backlinks through guest posts, specialized link insertions, and outreach campaigns across 30+ languages.
It combines content generation, publisher selection, and backlink tracking into a single platform, making it easy to expand link-building operations and target relevant sites across multiple niches and regions.
Services Provided:
- Access to over 130,000 websites for guest posting and link insertions.
- Supports over 30 languages and multiple locations for international campaigns.
- Advanced filtering based on domain stats, niche, geography, and traffic.
- Supports outreach-based link acquisition for personalized contextual links.
Advantages:
- Provides an extensive publishing network.
- Multilingual and worldwide support.
- Strong filtering and selection controls.
- Content creation, placement, and tracking are integrated into a single workflow.
- Outreach-based link building is available.
Drawbacks:
- A vast network can cause less traffic and lower authority.
- Limited publishers in the non-European region.
- High-quality placements can be expensive.
2. Linkhouse
| Founder/s | Taras Vasylyshyn |
| Year | 2014 |
| Starting Price | Varies depending on the service |
| Country / Region | Poland |
Linkhouse is a global link-building and content marketing platform with a large publisher inventory and advanced analytics and planning tools. Linkhouse’s AI-assisted Link Planner distinguishes it from competitors and adds strategic value.
Rather than selecting links one at a time, the planner can recommend connections, map keywords to pages, and design a campaign path, which is extremely useful for SEO teams who are unsure where to begin or how to grow.
Services Provided:
- Access to a global database of around 74,000+ websites.
- To locate appropriate placements, users can filter sites using over 60 filters.
- Advanced campaign capabilities include Link Planner, an AI-powered tool that auto-suggests links, maps keywords/subpages, and creates a link-building plan for both beginners and professionals.
- Each site listing displays stats (authority, traffic, niche, and price), providing visibility before purchasing.
Advantages:
- Large global publisher/database network.
- Detailed filtering and analytics, combined with transparency.
- Flexible content management (own content or via Linkhouse’s writers).
- Campaign planning automation (with AI Link Planner) saves time and effort.
Drawbacks:
- Site quality may vary because of the extensive network.
- Non-premium, high-authority placements may have low SEO impact.
- High-authority placements or completely managed content services are costly.
3. PressWhizz
| Founder/s | Dusan Novakovic and Dejan Milanovic |
| Year | 2024 |
| Starting Price | Custom Pricing |
| Country / Region | United States |
PressWhizz is an AI-powered link-building platform with a selected inventory of 37,000+ publishers in 20+ countries. It prioritizes actual traffic, transparent metrics, and speedy placements.
What distinguishes PressWhizz is its quickness and transparency: most links go live within 24 hours, you can see specific stats and pricing upfront, and you can often inspect the site before purchasing, which UK SEOs value when determining relevancy and authority.
Services Provided:
- Provides access to a validated network of real-traffic publishers in multiple countries.
- AI-assisted filtering is used to improve quality, relevance, and SEO.
- Offers quick response on guest pieces and niche revisions.
- Supports both custom and fully managed link-building initiatives.
- Allows for many link types, including tiered links.
Advantages:
- Inventory from highly approved publishers.
- Quick placement turnaround times.
- Before ordering, ensure that the data is transparent.
- Multiple link-building formats are offered.
- Custom campaigns can be tailored to meet the needs of businesses.
Drawbacks:
- Higher-priced links than other marketplaces, making it less cost-effective.
- Publisher possibilities are limited for particularly specialist businesses.
- The quality of the content produced by their in-house writing service can vary.
4. FatJoe
| Founder/s | Joe Davies and Joe Taylor |
| Year | 2012 |
| Starting Price | Varies depending on the service |
| Country / Region | United Kingdom |
FatJoe is a well-known link-building and outreach service, popular among agencies and small SEO teams seeking to eliminate manual outreach.
Founded in the UK, it’s built a reputation for pay-as-you-go pricing, white-label reporting, and a simple dashboard. This allows marketers to order and manage links efficiently, especially when paired with SEO software agencies to streamline campaign tracking and reporting.
Services Provided:
- Blogger outreach/guest posting service, which includes content creation and link placement on DR-rated websites.
- Niche tweaks as well as press releases, infographic outreach, and content syndication.
- A white-label and agency-friendly strategy allows you to resell services, reports, and link delivery under your own brand.
- Provides faster turnaround times, with guest pieces often sent within 7-14 days.
Advantages:
- Affordable pricing compared to many managed agencies for similar services.
- Fast and dependable delivery
- A wide range of link-building services with excellent flexibility.
- Ordering and tracking through the dashboard is simple and efficient.
- Excellent for agencies and users looking to resell or manage many clients.
Drawbacks:
- Link placements on low-traffic or thin-content sites can reduce SEO value.
- The site niche and content context may not always be relevant to your issue.
- FatJoe provides little strategic/consultative help, making it more of a “plug-and-play” service than a comprehensive SEO partner with a tailored approach.
5. Adsy
| Founder/s | Darlene Florrie |
| Year | 2018 |
| Starting Price | Starting from $16.5/website |
| Country / Region | United States |
Adsy is a self-service link-building marketplace that connects advertisers directly with publications. You can select placements from a big inventory of over 147,000 sites, sorting by criteria such as DR and specialized relevance before placing an order.
Adsy operates on a transactional marketplace model, which means you select the website and link attributes yourself using filters rather than relying on an intermediary to get placements.
Services Provided:
- Provides pre-approved, high-DR backlinks to industry-specific, traffic-verified websites.
- Buyers can use a “Performance Score” (which combines DR, traffic, and spam risk) to analyze and select publishers before placing an order.
- Supports white-hat and scalable link building while avoiding black-hat/link-farm approaches.
- Allows you to buy backlinks directly, with a customizable volume, without a retailer or subscription.
- Provides niche-related placements and filtering based on your website’s topic/industry, improving the possibility of contextually relevant links.
Advantages:
- The user interface is easy to understand, with a dashboard for ordering and selecting sites.
- A large selection of verified publishers and connection chances.
- Flexible: you can purchase single or multiple links as needed.
- White-hat and transparent approach: just do-follow, meaningful backlinks.
Drawbacks:
- Some orders reportedly result in links that are never indexed, providing no SEO value.
- A portion of publisher listings appear to have little traffic despite high DR, lowering the real-world value of the backlinks.
- Some users claim rejection of guest-post submissions and bad customer service, resulting in lost time and money.
6. Authority Builders
| Founder/s | Matt Diggity and Peter King |
| Year | 2016 |
| Starting Price | Varies depending on the service |
| Country / Region | United States |
Authority Builders is a premium, white-hat link-building firm and marketplace that helps websites acquire backlinks from real traffic-generating sites, not PBNs or low-value link farms.
Their services encompass site verification, content production, placement, and reporting, establishing them as a full-service agency for companies looking to outsource link acquisition while prioritizing quality and relevance.
Services Provided:
- Claim a thorough “20-point qualification process” for each link to guarantee sites have real traffic, good stats, and true editorial integrity, while rejecting PBNs and spamming sites.
- Backlinks are 100% editorial/white-hat (no sponsored-post marking), intending to achieve “natural” placements on legitimate websites.
- Provide both self-service and completely managed campaigns.
Advantages:
- Backlinks are provided from legitimate, traffic-generating websites.
- Editorial, white-hat link placements reduce the possibility of search engine penalties.
- Provides comprehensive service of content production, placement, and reporting.
- Allows consumers to choose between individual links and a managed campaign based on their needs and budget.
Drawbacks:
- Higher cost per link or campaign than budget link-building services.
- Some consumers report inconclusive results: links did not increase organic traffic or site authority despite the purchase.
7. LinkBuilder.io
| Founder/s | Stewart Dunlop and Michael Dunlop |
| Year | 2016 |
| Starting Price | $2,999/mo for Startup plan |
| Country / Region | United Kingdom |
LinkBuilder.io is a link-building firm that specializes in acquiring high-authority backlinks through customized strategies, competitive analysis, and individual outreach.
Instead of simply placing links on available sites, their team creates a custom link plan that includes keyword research, competitor backlink gap analysis, and reporting tailored to your niche and SEO checklist.
Services Provided:
- Provides a wide range of link-building tactics tailored to your site’s needs.
- Suggests a Client-specific link-building strategy.
- Allows High-DR (Domain Rating) backlinks.
- Comprehensive campaign management with reporting.
Advantages:
- Focus on high-authority, relevant backlinks (DR 50-90), which are more likely to improve SEO.
- A comprehensive, data-driven, and strategic approach that includes not only link placement but also competitor analysis.
- Clients can see where their links went, what their metrics are (DR, URL, traffic), and receive regular performance updates.
Drawbacks:
- The pricing is relatively high.
- The premium service makes it less accessible to small websites or those on a tight budget.
8. The HOTH
| Founder/s | Dax Miller and Alex Pyatetsky. |
| Year | 2010 |
| Starting Price | Varies depending on the service |
| Country / Region | United States |
HOTH is a well-known SEO platform and link-building company that offers various services such as guest post outreach, in-content backlink insertion, content development, and complete SEO packages.
The HOTH differs from other marketplaces by focusing on manual outreach and white-hat link building, with delivery within 30 days or less and dashboard data.
Services Provided:
- Guest-post outreach and in-content backlink placements.
- White-label reporting and reseller-friendly framework.
- Bulk/scalable order options include ordering several links/posts at once or selecting managed packages for continuing link and content delivery.
Advantages:
- Provides a comprehensive package of SEO and link-building services.
- Easy-to-use dashboard and simple interface
- White-label / reseller-friendly reporting.
- Relatively speedy turnaround compared to many manual outreach approaches, making it great if you need links quickly.
Drawbacks:
- Content is frequently criticized as weak or low-quality; some users claim it appears to be AI-generated or lacks depth.
- Some customers reported little to no change in rankings despite sponsored connections.
9. MeUp
| Founder/s | Kalin Karakehayov, Damyan Zagorski, and Miroslav Pavlov |
| Year | 2023 |
| Starting Price | Depends on the plan you choose |
| Country / Region | Bulgaria |
MeUp is a modern link-building marketplace and service platform that provides access to a vast inventory of pre-vetted websites for backlink placements, as well as the option of having their team manage everything from outreach to link monitoring.
When choosing MeUp, there are no subscription fees or hidden platform fees, and you only pay for the links you order.
Services Provided:
- Provides access to a big marketplace of over 150,000 pre-vetted placements (websites) with customizable data.
- Support for a variety of link kinds, including inner-page links, homepage links, sitewide links, and link insertions, providing flexibility based on your plan.
- Provides integrated SEO and campaign capabilities.
- Option between a DIY marketplace model and a fully managed link-building service.
Advantages:
- Flexible pricing and payment options, pay-as-you-go with no subscription requirements.
- Tracking, competition gap analysis, and verification are integrated capabilities that help monitor link performance and eliminate guesswork.
- User-friendly design and dashboard – several reviews praised the ease of use, especially for beginners.
- Multiple user testimonials attest to responsive customer assistance and account management.
Drawbacks:
- For high-volume or managed services, the minimum budget may be relatively expensive.
- Despite claims having been vetted, certain users may still require human vetting or cautious selection.
10. Link Publishers
| Founder/s | Het Balar and Harshal Shah |
| Year | 2021 |
| Starting Price | $249 for Lite Plan |
| Country / Region | India / United States |
Link Publishers is an AI-powered link-building marketplace with over 114,000 publisher sites spanning several niches, making it competitive with larger companies.
The platform’s workflow prioritizes automation and speed, with AI matching you with suitable venues and streamlining the ordering procedure.
Services Provided:
- The publisher/inventory network boasts over 114,000+ high-quality websites across various niches.
- AI-powered matching and automation connect marketers with appropriate publishers, accelerating outreach and placement.
- Backlinks can be delivered within 30-32 hours for many placements, according to their advertised turnaround time.
Advantages:
- A large and diversified pool of publishers enables flexibility across specializations.
- The platform is simple to use and has decent filtering, making it easy to find acceptable sites.
- Quick delivery for a large number of orders, which helps acquire backlinks quickly.
- Transparent metrics before purchase – you can examine DA/DR and other site data before placing an order.
Drawbacks:
- Some users complain that links are erased or not kept, raising worries about link stability.
- A few reviews have reported that assistance response times can be slower than promised, particularly when problems develop.
How to Choose The Right Link Building Marketplace?
Choosing the right link-building marketplace also means considering workflow, ease of use, and the level of support you’ll receive throughout the campaign.
Think about whether you prefer hands-on control or a managed approach that handles outreach and content creation for you, or if working with professional SEO services can simplify your workflow.
Important tips to remember when choosing a link-building service for your business:
- Prioritize relevance over quantity; a few high-quality connections are preferable to dozens of low-quality ones.
- Before making a purchase, check the site’s data, including DA/DR, traffic, and niche alignment.
- To avoid Google penalties, look for markets that offer white-hat editorial placements.
- Make sure there is transparent reporting and tracking for every link purchased.
- Consider budget vs. ROI: higher-quality links are often more expensive but offer long-term rewards.
- Read user reviews and testimonials to determine service reliability and support.
- Diversify your link sources, don’t rely on just one marketplace or form of connection.
Related Reads:
Conclusion: WhitePress Is The Best Link-Building Marketplace In The UK
WhitePress stands out as the top link-building marketplace in the UK. With a massive network of over 130,000 websites, multilingual support, and advanced filtering tools, it provides both flexibility and quality for marketers, agencies, and businesses.
Marketers can choose the platform that best fits their needs by comparing cost, publisher networks, delivery speed, and customer service.
Ultimately, a well-chosen link-building marketplace can save time, guarantee high-quality backlinks, and provide long-term SEO benefits.
FAQs
A link-building marketplace connects website owners or marketers with publishers to purchase backlinks, guest articles, or niche tweaks. It frequently includes tools for site selection, content production, and campaign management.
Prioritize quality above quantity, evaluate publisher authority (DA/DR), traffic, niche relevance, and whether the platform provides white-hat, editorial links with transparent reporting.
Most respected markets, such as WhitePress, PressWhizz, and Authority Builders, offer white-hat editorial links. Avoid platforms that use PBNs, spamming websites, or low-quality link farms.
Yes, platforms such as WhitePress and Linkhouse enable bilingual and international link-building campaigns, allowing you to target websites in various countries and topics.
Many marketplaces provide content production as a service, while others allow you to contribute your own content. Platforms such as FatJoe and Authority Builders offer integrated content and placement services.
