Instagram surpassed 3 billion users worldwide by Q3 2025, with around 500 million people using the platform every day. Additionally, users aged 18 to 34 make up 63% of Instagram’s global audience, highlighting its dominance among younger demographics.
This article discusses important statistics about Instagram users, like the growth of users worldwide, demographics, and distribution by country, revenue trends, and much more.
Instagram Users: Key Highlights
- Instagram surpassed 3 billion global users by Q3 2025.
- Around 500 million people use Instagram daily worldwide.
- The 18 to 34 age group represents 63% of users.
- India leads Instagram with 480.6 million ads reached.
- Women account for 54.9% of UK Instagram users.
- Instagram generated $20.48 billion in revenue in Q2 2025.
How Many Users Does Instagram Have?
Instagram has over 3 billion users as of Q3 2025.
Instagram has grown from 90 million users in 2013 to more than 3 billion users in Q3 2025, representing an increase of over 33x since its early years.
Over the past year, Instagram’s user base increased from 2.97 billion in Q4 2024 to 3.005 billion in Q3 2025, adding approximately 35 million users.
While growth has continued, it has slowed significantly compared to earlier years, suggesting the platform is approaching market maturity.
The table below highlights Instagram’s user growth trajectory from 2015 through Q3 2025.
| Quarter | Users (million) |
|---|---|
| Q4 2015 | 435 million |
| Q4 2016 | 600 million |
| Q4 2017 | 885 million |
| Q4 2018 | 1,115 million |
| Q4 2019 | 1,300 million |
| Q4 2020 | 1,555 million |
| Q4 2021 | 1,845 million |
| Q4 2022 | 2,050 million |
| Q4 2023 | 2,485 million |
| Q4 2024 | 2,970 million |
| Q3 2025 | 3,005 million |
Source: Business of Apps
How Many People Use Instagram in the UK?
Instagram is used by 38.5 million people in the UK.
Males use Instagram the most, with a 54.7% user share and a 45.3% female base.
Age-wise, the 25-34 group dominates the user base with 15.8% male and 14.8% female users.
Below is the gender- and age-group-wise distribution of Instagram users in the UK:
| Age Group | Women | Men |
|---|---|---|
| 18-24 | 10.40% | 8.80% |
| 25-34 | 15.80% | 14.80% |
| 35-44 | 11.20% | 9.30% |
| 45-54 | 7.80% | 6.00% |
| 55-64 | 6.00% | 3.90% |
| 65+ | 3.60% | 2.50% |
Source: Napoleon Cat
Instagram Daily Active Users
Instagram has approximately 500 million daily active users today. If we look at the total user data, the number of users who now use Instagram daily worldwide is higher than in Q2 2016.
Instagram reels also has 1.8 billion monthly users.
Source: Business of Apps
Instagram Users By Country
Since the actual user base is not available, Instagram’s ad reach will give an idea of the user concentration across different countries:
India leads the ranking by a substantial margin, with a total reach of 480.6 million, more than 2.6 times that of the United States, which ranks second at 181.8 million.
Among the top 20 markets, only Indonesia recorded a quarter-over-quarter decline (-1.3%), while Brazil remained flat and all other countries posted positive growth.
European markets demonstrated particularly strong momentum, with Italy (+6.4%) and Spain (+6.3%) recording the highest QoQ growth rates overall, significantly outpacing the global average across the top 20.
The table below presents Instagram’s estimated advertising reach across leading countries globally.
| Location | Total Reach |
|---|---|
| India | 480,550,000 |
| United States of America | 181,750,000 |
| Brazil | 147,000,000 |
| Indonesia | 107,600,000 |
| Japan | 63,200,000 |
| Turkey | 62,250,000 |
| Mexico | 53,550,000 |
| United Kingdom | 35,450,000 |
| Germany | 31,250,000 |
| Argentina | 31,050,000 |
Source: DataReportal
Instagram Users By Age & Gender
Instagram’s biggest share of users belongs to the age group 25-34 (33.3%), hence the platform’s primary demographic category.
The 18-34 age range accounts for 63% of all users, meaning nearly two-thirds of Instagram’s audience is under 35, hence the dominance of younger users.
Older users are a small minority, with people 55 and above representing only 8.8% of total users, showing Instagram is still largely youth-focused.
The following breakdown shows how Instagram users are distributed across different age groups.
| Characteristic | Percentage of users |
|---|---|
| 18-24 | 29.7% |
| 25-34 | 33.30% |
| 35-44 | 17.40% |
| 45-54 | 9.70% |
| 55-64 | 5.30% |
| 65+ | 3.50% |
Source: Statista
As of November 2025, the United Kingdom had 37.49 million Instagram users, with women making up 54.9% of the platform’s user base.
The table below illustrates the gender composition of Instagram users in the United Kingdom.
| Gender | User % |
|---|---|
| Male | 45.10% |
| Female | 54.90% |
Source: Statista
According to the latest available data, Instagram generated $20,487 million in revenue in Q2 2025.
Instagram’s quarterly revenue has grown from $111 million in Q1 2015 to $20,487 million in Q2 2025, representing an increase of more than 184x over the past decade.
Compared to Q2 2024 ($15,858 million), Instagram’s revenue increased by $4,629 million over the past year, reflecting continued growth in the platform’s advertising business.
The following table summarizes Instagram’s quarterly revenue growth over the past decade.
| Quarter | Revenue (million) |
|---|---|
| Q4 2015 | $201 million |
| Q4 2016 | $782 million |
| Q4 2017 | $1,664 million |
| Q4 2018 | $4,031 million |
| Q4 2019 | $5,016 million |
| Q4 2020 | $7,075 million |
| Q4 2021 | $9,495 million |
| Q4 2022 | $10,871 million |
| Q4 2023 | $15,322 million |
| Q4 2024 | $20,163 million |
Source: Business of Apps
Instagram Users Overlap With Other Social Media Apps
Only 0.1% of Instagram users are unique users. This means Instagram users also use other social media apps. This makes Instagram one of the apps with extremely low (almost no) exclusivity.
A majority of Instagram users, i.e., 76% of them use YouTube as well. This dictates the place that Instagram holds in a larger video-centric platform.
Most of the Instagram users also use other Meta apps like Facebook (80.5%), WhatsApp (78.4%), and TikTok (54.5%).
The table below highlights how Instagram users overlap with other major social media platforms.
| Platform Used By Instagram Users | % of Instagram Users |
|---|---|
| Unique to Instagram | 0.1% |
| YouTube | 76.8% |
| 80.5% | |
| 78.4% | |
| 100% | |
| TikTok | 54.5% |
| Telegram | 50.6% |
| Snapchat | 36.9% |
| X | 45% |
| 17.4% | |
| 38.8% | |
| Discord | 14.5% |
| 32.6% | |
| LINE | 9.5% |
Source: DataReportal
Instagram Users Vs Other Social Media Apps
Instagram is the second-largest social platform, with 3,000 million users, just 70 million shy of Facebook, showing how closely it competes for the top spot.
Instagram has 420 million more users than YouTube and over 1 billion more than TikTok, highlighting its massive global reach compared to other major platforms.
The top three platforms, Facebook, Instagram, and WhatsApp, collectively have over 9 billion users, meaning Meta dominates the global social media landscape.
The following comparison shows how Instagram’s global user base ranks among other major platforms.
| Platform | Number of active users in millions |
|---|---|
| 3,070 million | |
| 3,000 million | |
| 3,000 million | |
| YouTube | 2,580 million |
| TikTok | 1,990 million |
| 1,410 million | |
| Telegram | 1,000 million |
| Messenger | 942 million |
| Snapchat | 932 million |
| 765 million | |
| Douyin | 728 million |
| Kuaishou | 715 million |
| 588 million | |
| 578 million | |
| X | 557 million |
| 532 million |
Source: Statista
Instagram Traffic Statistics
Instagram pulled in 7.2 billion visits in June 2026.
Visitors spent an average of 8 minutes and 28 seconds per session, clicking through 12.64 pages, with a bounce rate of just 33.34%.
| Global Rank | #4 |
| US Rank | #6 |
| Category Rank | #3 |
| Total Visits | 7.2 billion |
| Pages / Visit | 12.64 |
| Visit Duration | 00:08:28 |
| Bounce Rate | 33.34% |
Instagram Traffic By Country
The United States leads Instagram’s country breakdown at 19.78% of desktop traffic, though that figure eased back 2.06% from the prior month.
Brazil and India follow as the next largest sources, each contributing under 10%.
Below is the traffic breakdown of Instagram by country:
| Country | Traffic Share |
|---|---|
| United States | 19.78% |
| Brazil | 9.53% |
| India | 6.20% |
| United Kingdom | 3.47% |
| Canada | 3.12% |
| Others | 57.90% |
Instagram’s audience skews male, at 56.3%, against 43.7% for women. That’s a narrower gap than Truth Social shows, closer to what most mainstream platforms report.
The 25 to 34 age bracket is the biggest single group at 28.64%, with 18-to 24-year-olds close behind at 22.24%.
Below is the traffic breakdown of Instagram by age group:
| Age Group | Share |
|---|---|
| 18-24 | 22.24% |
| 25-34 | 28.64% |
| 35-44 | 18.48% |
| 45-54 | 13.95% |
| 55-64 | 10.17% |
| 65+ | 6.51% |
Source: Similarweb
