Digital Marketing can be hugely successful for charities and non-profit organisations as, regardless of your size and budget, most people will first come in to contact with you online.
Whether it’s donors, volunteers, fundraisers, journalists or MPs you want to catch the eye of, if your target audience can’t find you online then you’re limiting your charity from a huge amount of extra awareness.
Why Choose Limelight?
We understand that working for a charity can be a challenge and investing the time into an extensive and thorough Digital Marketing strategy is not always the top priority for key decision makers.
That’s where we come in.
At Limelight Digital, we have vast experience of working with not for profits and we understand the needs of charities, helping ease the burden of time consuming Digital Marketing campaigns.
We also understand that budgets can be restricted and the need to stretch every penny of them as far as possible.
Whilst confident we can deliver cost effective marketing that delivers a return on investment, we also offer preferential pricing to charities to help them further achieve this.
Beyond Ourselves, Zambia
Beyond Ourselves are passionate about delivering quality Education in Zambia through literacy programmes and partnering with schools.
We worked with Beyond Ourselves and managed their social media accounts (including organic posting and reputation management), as well as regularly updating the blog content on their website.
Posts included sharing the fantastic work that the charity does out in Zambia at the community schools they partner with (daily content), the latest blog content & promoting their fundraiser events.
Open Heaven Church Loughborough
Open Heaven are a local Church based in Loughborough and they came to us to improve their website rankings in organic search and get in front of the local community, which is densely populated by students.
We’ve worked with Open Heaven Church by conducting an SEO audit of their website and helping to implement these technical fixes to improve their online visibility.
SEO for Charities
Search Engine Optimisation (SEO) can be incredibly powerful for charities, particularly smaller ones who can’t compete with big ones for TV, radio or traditional advertising space.
Ask yourself the following: Is my charity appearing in Google for the specific type of charity it is e.g. “animal charity” or the location that you are based e.g. “charities in loughborough”. If the answer to both of these is no, your charities website needs SEO work!
Whilst many SEO techniques are similar for not for profits as they are for other businesses, there are specific nuances and opportunities in the charity niche which only agencies with experience will be aware of.
PPC for Charities
Pay-per-Click (PPC) advertising, sometimes referred to as ‘Paid Search’ is the Digital Marketing method that will get your charity in front of your desired audience the quickest, but this does come at a cost.
It typically refers to Google Ads, but PPC is also the predominant model of advertisement used on social media sites such as Facebook.
Focusing on Google Ads, as a charity you are able to apply for up to £7,000 per month in free search ads through ‘Google Ad Grants‘.
We have vast experience running search ads for non profits and maximising every penny spent through rigorous and ongoing account optimisation.
Social Media Management for Charities
You’re constantly being told that your charity needs to do more on social to attract donations and investments, but where do you start? How do you cut through the noise and how do you find the time?
By outsourcing your social media management to a Digital Marketing Agency with expertise in running charity accounts, you can pass over responsibilities to the experts and let you get on with what you do best.
With organic reach plummeting on social media as more and more platforms push ads, it can be hard to make a scratch and you need to more clever, responsive and knowledgable than ever.
We’ll take care of your Social Media Management for you, engage with your audience, create content and build your following.
