Semrush offers 7 distinct toolkits, with plans ranging from $20/month to $499/month, plus additional solutions costing $90-$ 289/month.
With 21 different pricing tiers across all toolkits, your investment can range from $240 annually for basic social media tools to over $6,000 yearly for enterprise SEO solutions.
In this blog post, I break down all the pricing models replaced by Semrush’s traditional all-in-one approach, letting you pay only for what you need.
This article breaks down every toolkit, plan, and add-on, so if you are a freelancer, agency, or enterprise, I will help you navigate Semrush pricing in the easiest way ever! Let us get right into it.
How Much Does Semrush Cost In 2025?
| No. | Semrush Toolkit | Starting Semrush Price | Top Tier Price Semrush | Semrush Free Trial |
|---|---|---|---|---|
| 1 | SEO Toolkit | $139.95/mo | $499.95/mo | 7 days |
| 2 | Traffic & Market | $289/mo | Coming soon | 7 days |
| 3 | Local Toolkit | $30/mo | Custom | 7 days |
| 4 | Social Toolkit | $20/mo | $250/mo | 7 days |
| 5 | Content Toolkit | $60/mo | $60/mo | 7 days |
| 6 | Advertising Toolkit | $99/mo | $220/mo | 7 days |
| 7 | AI Toolkit | $99/mo | $99/mo | No trial |
Here is what’s new in the Semrush pricing in 2025 in a gist, I discuss this is depth in the article later:
1. Flexible Semrush Subscription Approach
Semrush’s new model allows you to subscribe to individual toolkits instead of purchasing everything at once. You can add or remove toolkits as your marketing needs change, sharing access across your team without paying for unused features.
2. Mix-and-Match Semrush Pricing Plans
Choose only the toolkits you need. A content creator might combine Content Toolkit ($60/mo) with Social Toolkit ($20/mo), while an agency could pair SEO Toolkit ($249/mo) with Local Toolkit ($60/mo) for client work.
3. Semrush Pricing Per Month Vs Annual Billing
Annual subscriptions save you 17% across all toolkits. The SEO Guru plan drops from $249.95 monthly to $208.33 when billed annually, that’s $500 in yearly savings.
4. Semrush Free Trial Period
Most toolkits offer 7-day free trials, allowing you to test features before committing. You can trial multiple toolkits simultaneously, though some restrictions apply to SEO and Traffic & Market toolkits.
4. Semrush Refund Period
Semrush offers a 7-day money-back guarantee on all plans purchased directly with a credit card, providing you with a total of two weeks (trial + refund period) to evaluate the platform.
Semrush Free Trials & Options
The free semrush account allows 10 daily analytics reports, one project, and position tracking for 10 keywords. While limited, it’s perfect for testing core functionality before upgrading to paid plans.
Additionally, nearly every toolkit includes a week-long trial. You can activate trials for different toolkits on different days. For example, you can start the Social Toolkit today, then try the Advertising Toolkit tomorrow. Each account gets one trial per toolkit.
Alternatively, if you’ve tried or purchased SEO or Traffic & Market toolkits, you cannot trial the other one. The AI Toolkit offers no free trial but provides a demo report instead.
You can start with your most critical toolkit first. I spent the whole week exploring features, running reports, and evaluating how this feature fits into my workflow when I first got it. Document what works and what doesn’t to make informed purchasing decisions.
Complete Semrush Toolkit Breakdown & Pricing
Semrush’s new approach means each toolkit targets specific marketing needs, from complete SEO analysis to social media management and AI-powered insights. Let us take a look at each one of them
1. Semrush SEO Toolkit Price (The Foundation)
| Plan | Monthly Price | Annual Price | Projects | Keywords Tracked | Pages Crawled |
|---|---|---|---|---|---|
| Pro | $139.95 | $117.33 | 5 | 500 | 100,000 |
| Guru | $249.95 | $208.33 | 15 | 1,500 | 300,000 |
| Business | $499.95 | $416.66 | 40 | 5,000 | 1,000,000 |
The Semrush Pro Plan is ideal for freelancers and small businesses just starting their SEO journey. You get essential keyword research, competitor analysis, and site auditing tools. Perfect for managing a few websites with basic SEO needs.
Semrush Guru Plan targets growing businesses and startup agencies. It adds historical data, content marketing tools, and ChatGPT search tracking. The increased limits support multiple client projects or larger websites.
Semrush Business Plan serves established agencies and enterprise teams. Features such as Share of Voice tracking, API access, and extended limits enable the handling of complex, large-scale SEO operations.
Choosing Semrush annual billing saves $270 on Pro, $498 on Guru, and $996 on Business plans. These are the largest savings among all Semrush toolkits.
You can also apply a Semrush coupon code to unlock additional discounts and get the best value across all toolkits.
2. Semrush Traffic & Market Toolkit
| Plan | Monthly Price | Annual Price | Features |
|---|---|---|---|
| Pro | $289 | $289 | Core traffic analysis, 100 competitors |
| Business | Coming soon | Coming soon | Custom dashboards, API access |
Pro Plan provides strategic data-driven insights with traffic overview, daily trends, and competitor monitoring across 190+ countries. Ideal for businesses making data-backed decisions about market positioning and competitive strategy.
The Business Plan will offer advanced features, including custom dashboards and enhanced collaboration tools. Contact Semrush sales for early access and custom pricing.
The Semrush traffic and market toolkit is perfect for market research, competitive analysis, and strategic planning, as it provides:
- Seven years of historical data
- Daily traffic insights
- Regional trend analysis
- Complete competitor monitoring
3. Semrush Local Toolkit
| Plan | Monthly Price | Annual Price | Map Rank Credits | Locations |
|---|---|---|---|---|
| Base | $30 | $30 | 375 | Pay per location |
| Pro | $60 | $60 | 1,225 | Pay per location |
| Business | Custom | Custom | Custom | Custom |
The Semrush Base Plan focuses on single-location businesses wanting to optimize their Google Business Profile. Includes GBP insights, AI-powered posting, and basic map rank tracking.
The Pro Plan adds listing management across major directories, full review management, and API access. Perfect for multi-location businesses or agencies managing local SEO for clients.
Lastly, the Business Plan offers custom pricing and features for enterprises managing local marketing at scale.
Each Semrush plan price applies per business location managing 5 locations on the Pro plan costs $300/month ($60 × 5), making it ideal for businesses with multiple storefronts.
4. Semrush Social Toolkit
| Plan | Monthly Price | Annual Price | Profiles Managed | Posts/Month | AI Content |
|---|---|---|---|---|---|
| Base | $20 | $20 | 5 | 50 | 30 pieces |
| Pro | $40 | $40 | 10 | Unlimited | Unlimited |
| Business | $250 | $250 | 10+ | Unlimited | Unlimited |
The Base Plan of Semrush Social Toolkit suits individuals and small teams starting with social media management. Limited but sufficient for basic content scheduling and competitor tracking.
Alternatively, the Pro Plan removes content limits while doubling profile management capacity compared to the base plan. It is perfect for social media professionals and small agencies handling multiple client accounts.
Furthermore, the Business Plan adds influencer analytics and media monitoring tools. Designed for scaling businesses and agencies requiring full social media intelligence.
You see, each tier builds logically, the Base gets you started, Pro removes restrictions, and Business adds advanced analytics and monitoring capabilities.
5. Semrush Content Toolkit
| Plan | Monthly Price | Annual Price | Articles/Month | SEO Boosts | Languages |
|---|---|---|---|---|---|
| Base | $60 | $60 | 10,000 | 5 | 7 |
The Content Toolkit offers a single plan designed to scale content production. Here is what i use these tools for:
- Generate unlimited SEO-friendly articles with AI
- Create content briefs
- Optimize drafts for better search visibility.
I use this tool as a topic finder for content ideas, and it integrates with WordPress, Google Docs, and includes a Chrome extension for seamless workflow.
6. Semrush Advertising Toolkit
| Plan | Monthly Price | Annual Price | Ad Copy Generation | AdClarity Access |
|---|---|---|---|---|
| Base | $99 | $99 | 100 Google + 100 Meta | No |
| Pro | $220 | $220 | 100 Google + 100 Meta | Yes |
The advertising Base Plan by Semrush provides advertising research, PLA analysis, and AI-powered ad copy generation. Perfect for small businesses launching data-driven paid campaigns on a limited budget.
The Pro Plan builds on the base plan and adds AdClarity for competitor ad intelligence across display, video, and social platforms. Essential for advanced advertisers needing deep competitive insights.
What makes the Semrush advertising toolkit valuable is the unlimited ad spend tracking, cross-platform reporting, and AI-generated ad copy, saving hours of manual research and creation time.
7. Semrush AI Toolkit
| Plan | Monthly Price | Annual Price | Domain Limit | Usage Limits |
|---|---|---|---|---|
| Base | $99 | $99 | 1 domain | None |
The AI Toolkit tracks how AI chatbots, such as ChatGPT, Perplexity, and Gemini, mention your brand compared to competitors. Each domain requires a separate subscription with no usage restrictions.
Basically, if you purchase the Semrush AI toolkit, what you get is:
- AI brand visibility analysis
- Competitive positioning insights
- Strategic recommendations based on how AI platforms represent your business.
While there’s no trial period, Semrush offers demo reports to showcase the platform’s capabilities before you subscribe.
Semrush Cost Of Additional Solutions & Add-ons
These supplementary tools enhance your core toolkit subscriptions with specialized functionality for lead generation, reporting, and team collaboration across all Semrush platforms. Let’s take a look at them.
1. Semrush Pricing Of Lead Generation Solution
Cost: $90/month flat rate
The Lead Generation Solution by Semrush includes a branded profile on the Agency Partners platform, a Semrush-verified badge for marketing channels, and 1,000 outreach credits in Lead Finder.
This is perfect if you are an agency seeking consistent lead flow and credibility markers.
2. Semrush My Reports Suite Cost
| Report Type | Monthly Cost | Features |
|---|---|---|
| Base Report | $10 | 20+ Semrush tools, Google Analytics/Search Console |
| Pro Report | $20 | 35+ integrations, white-labeling, AI summaries |
Semrush base Reports suite handles basic client reporting with Semrush data integration. Whereas, the Semrush Pro Reports add advanced features like custom branding, timed delivery, and comprehensive third-party integrations for professional client presentations.
3. Additional Users Cost On Semrush
Here are 3 more options by SEMrush and their pricing and features breakdown:
1. SEO Toolkit Users: $45-100/month depending on your plan tier (Pro: $45, Guru: $80, Business: $100). This pricing applies even when combining with other toolkits.
2. Other Toolkit Users: $20/month per user for Social, Local, Content, and Advertising toolkits when purchased without SEO Toolkit.
3. Traffic & Market Users: $289+ per user, with exact pricing based on your subscription combination. Contact sales for custom enterprise user pricing.
Choosing the Right Semrush Plan For You
Firstly, a Solo Freelancer can start with Content Toolkit ($60/mo) plus Social Base ($20/mo) for content creation and promotion. Add SEO Pro ($139/mo) as client work grows. Total monthly investment: $80-219.
But if you are a Small Business, I recommend you combine SEO Guru ($249/mo) with Local Pro ($60/mo) for a comprehensive online presence. Add Social Pro ($40/mo) for complete digital marketing coverage. Total: $349/month.
Agencies and enterprises must consider SEO Business ($499/mo) as the anchor for most agency setups. Add Traffic & Market Pro ($289/mo), Social Business ($250/mo), and multiple additional users. Enterprise costs typically range from $1,500 to $3,000/month.
However, if you are on a budget, here are my “Budget Based Recommendations”:
- Under $100/month: Social + Content toolkits.
- $100-300: Add SEO Pro.
- $300-600: Upgrade to SEO Guru plus specialty toolkits.
- $600+: Business-tier plans with add-ons.
Semrush Discounts & Money-Saving Tips
Apart from the annual billing benefits, which save you 17% on SEO toolkit by paying yearly instead of monthly (The SEO Guru plan alone saves $498 annually, while Business saves nearly $1,000). Here are a few more ways to save on Semrush when this option is not available.
1. Starting with Essential Toolkits
Begin with one core toolkit matching your primary need, then add others as your business grows. This prevents overpaying for unused features while maintaining the flexibility to upgrade.
2. Scaling Up Strategically
Monitor usage limits and upgrade only when you consistently hit the restrictions. Semrush allows plan changes at any time, so start conservatively and scale based on actual needs.
3. Custom Plan Options
Large organizations can negotiate custom pricing, extended limits, and specialized features. Contact Semrush sales for enterprise solutions tailored to specific requirements and budgets.
What Is The Best Alternative To Semrush?
While Semrush offers full digital marketing tools, several competitors provide strong alternatives depending on your specific needs and budget constraints.
| Tools | Starting Price | Primary Focus | Best For |
|---|---|---|---|
| Semrush | $20/mo | All-in-one marketing | Full campaign package |
| Ahrefs | $99/mo | SEO & backlinks | Pure SEO focus |
| Moz | $99/mo | SEO & local | Small business SEO |
| Screaming Frog | $259/year | Technical SEO | Site auditing |
In a gist, you can consider Ahrefs pricing if you need primarily SEO tools, Moz pricing for local SEO focus, or Semrush alternative solutions based on your marketing priorities.
Why Is Semrush So Expensive?
Semrush maintains massive databases across 190+ countries with daily updates requiring significant server and processing costs. Here are a few other reasons that justify this Semrush pricing
- Advanced AI Integration: Powers content generation, ad copy creation, and optimization recommendations using sophisticated machine learning algorithms
- Multi-Platform Coverage: Tracks data across search engines, social media, advertising platforms, and AI chatbots, requiring diverse data partnerships
- Enterprise-Grade Features: Offers API access, white-labeling, custom integrations, and scalable infrastructure supporting large organizations
- Continuous Development: Regular feature updates, new toolkit launches, and platform improvements require substantial research and development investment
- Global Market Position: Premium pricing reflects industry-leading status with extensive feature sets competing against multiple specialized tools
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Conclusion: Semrush Offers 7+ Tools Ranging From $20/Month To $499/Month
Semrush pricing ranges from $20/month for basic social media tools to $499+ monthly for complete SEO solutions.
The new mix-and-match approach lets you invest precisely in needed capabilities, whether you’re spending $240 annually as a solo creator or $6,000+ as an enterprise. Most toolkits offer 7-day free trials with a 7-day refund policy, giving you two weeks to evaluate fit.
This flexibility, combined with 17% annual billing savings, makes Semrush a scalable investment growing with your business.
The platform’s data pool, AI-powered features, and continuous innovation justify the premium pricing for serious marketers.
So what are you waiting for? Start your Semrush free trial today and discover which toolkit combination delivers the best ROI for your marketing goals.
FAQs
Semrush is a publicly traded American company headquartered in Boston, Massachusetts, founded by Russian entrepreneurs but operating globally under US jurisdiction.
Semrush offers a full feature set, Ahrefs excels at backlink analysis, while Moz provides user-friendly interfaces for beginners. The best tool depends on your personal and business needs.
Use the 7-day free trial for each toolkit, leverage the free account for basic features, or seek educational discounts if available.
Ahrefs pricing starts at $99 per month for the Lite plan, with Standard at $199 per month and Advanced at $399 per month.
Semrush provides competitor insights, keyword research, and a complete package of marketing tools, while Google Analytics focuses solely on your website’s traffic data.
