Semrush divides its pricing structure into three main SEO plans, including Pro, Guru, and Business. The plans start from $139.95 per month with monthly billing.
Pro suits beginners and individual projects, Guru works for small businesses, and Business targets agencies and mid-market companies.
This article covers detailed cost breakdowns and explores additional specialized plans like Traffic & Market, Local, Content, AI, Social, and Advertising options to help UK users choose the right plan.
Cost Breakdown Of Semrush SEO Plans
Semrush provides transparent pricing with monthly and annual billing options across all core SEO plans.
Monthly Pricing
Monthly plans offer flexibility for short-term projects and testing purposes.
| Plan | Regular Pricing | Cost Including Tax | Approx. UK Pricing |
|---|---|---|---|
| Pro | $139.95/month | $167.94/month | £144.71/month |
| Guru | $249.95/month | $299.94/month | £258.46/month |
| Business | $499.95/month | $599.94/month | £516.97/month |
Annual Billing
Annual subscriptions provide significant savings compared to monthly plans. Semrush offers a 17% discount on all SEO annual subscriptions.
| Plan | Regular Pricing | Cost Including Tax | Approx. UK Pricing |
|---|---|---|---|
| Pro | $117.33/month ($1407.96/ year) | $1,689.56/year | £1,455.89/ year |
| Guru | $208.33/month ($2499.96/ year) | $2,999.94/ year | £2,585.04/ year |
| Business | $416/month ($4999.92/ year) | $5,999.94/ year | £5,170.14/ year |
Features Included In Semrush Guru, Pro & Business Plans
Each plan builds upon the previous subscription tier, offering additional features and higher limits for growing businesses.
1. Pro Plan
The Semrush Pro plan targets beginners and individual projects with essential SEO tools. You can get access to 5 projects, keyword research tools, competitor analysis features, position tracking capabilities, backlink analysis, and site audit functionality.
This plan offers fundamental SEO insights for freelancers and small website owners embarking on their optimization journey.
2. Guru Plan
The Senrush Guru plan serves small businesses with enhanced features beyond the Pro offering. You can receive all Pro features plus access to 15 projects, historical data analysis, multi-location and device tracking, ChatGPT search monitoring, and content marketing tools.
The Semrush Guru vs Pro comparison highlights key differences between these popular tiers. This way you can understand the difference between the Guru and Pro plan and decide which one suits your requirements best.
3. Business Plan
The Semrush Business plan supports agencies and mid-market companies with advanced capabilities.
This tier includes all Guru features plus 40 projects, Share of Voice metrics, extended limits, API access, and migration tools from third-party platforms. Large teams benefit from expanded project capacity and advanced reporting features.
Other Semrush Pricing Plans
Semrush provides specialized tools beyond its core SEO features to address specific marketing needs.
Traffic & Market Plans
These plans focus on competitive intelligence and market analysis capabilities.
| Plans | Monthly Price | Annual Price |
|---|---|---|
| Pro | $289/month | $289/month |
| Business | Coming Soon | Coming Soon |
Let’s see what these plans provide in the Semrush Traffic & Market subscription type.
1. Semrush Traffic & Market Pro Plan
This plan provides strategic data-driven decision-making tools for competitive analysis. You can access traffic overview data, daily trend monitoring, market overview insights, traffic distribution analysis, competitor monitoring capabilities, and regional trend tracking.
It helps businesses understand market dynamics and competitor performance patterns.
2. Semrush Business Traffic & Market Plan
The Business plan targets teams managing growth and complexity with advanced features. Currently under development, this tier will provide enhanced capabilities for larger organizations that require detailed market intelligence.
Semrush plans to expand business-level features for comprehensive competitive analysis and strategic planning.
Local Plans
Local SEO plans help businesses improve their local search visibility and management.
| Local Plans | Monthly Price | Annual Price |
|---|---|---|
| Base | $30/month | $30/month |
| Pro | $60/month | $60/month |
| Business | Contact Sales | Contact Sales |
Know what the Semrush Local plan offers in monthly and annual prices.
1. Semrush Local Base Plan
The Local plan serves small local businesses with essential local SEO tools. Features include Google Business Profile optimization, GBP review management with AI assistance, and Map Rank Tracker with 375 credits.
This plan helps local businesses establish their online presence and monitor local search performance.
2. Semrush Local Pro Plan
This subscription type targets growing businesses with expanded local SEO capabilities. You can receive all Base features plus listing management tools, review management functionality, API access, and Map Rank Tracker with 1,225 credits.
This plan provides SEO insights for freelancers and small website owners starting their optimization journey, complementing off-page SEO strategies for complete optimization.
3. Semrush Local Business Plan
It supports large businesses with custom pricing and advanced features. This tier includes all Pro features, as well as custom pricing options, flexible billing cycles, customizable limits, and priority customer support.
Enterprise-level businesses benefit from tailored solutions and dedicated account management.
Content Plans
Content marketing tools help teams scale their content production and optimization efforts.
| Content Plans | Monthly Price | Annual Price |
|---|---|---|
| Base | $60/month | $60/month |
The Base Plan helps individuals and small teams scale content production effectively.
The plan includes data-driven content ideas, access to 10,000 articles per month, 5 SEO content boosts per month, SEO content briefs, and content creation in the brand’s voice. Teams can streamline their content workflow and maintain consistent quality across publications.
AI Plans
AI-powered tools help businesses understand their brand mentions across AI platforms and chatbots.
| AI Plan | Monthly Price | Annual Price |
|---|---|---|
| Base | $99/month per domain | $99/month per domain |
The Semrush Base AI plan helps businesses decode how AI chatbots mention their brand online.
It includes AI brand visibility analysis for specific domains, insights from SearchGPT, ChatGPT, Perplexity, and Gemini platforms, AI-driven strategic recommendations, competitive analysis across AI platforms, and weekly data updates. Companies can monitor their AI presence and adjust strategies accordingly.
Social Plans
Social media management tools support content creation, scheduling, and performance tracking across platforms.
| Social Plans | Monthly Price | Annual Price |
|---|---|---|
| Base | $20/month | $20/month |
| Pro | $40/month | $40/month |
| Business | $250/month | $250/month |
Here is a detailed description of what’s included in each plan.
1. Semrush Social Base Plan
The Base plan is best for individuals and small teams who require essential social media management tools.
You can manage up to 5 social profiles, track up to 10 profiles, generate 30 monthly content pieces, and publish 50 monthly posts. This plan provides foundational social media capabilities for small businesses.
2. Semrush Social Pro Plan
The Pro plan is designed for social media professionals, businesses, and agencies, offering expanded features.
The tier includes all Base features plus management of 10 profiles, tracking of 20 profiles, unlimited content generation, and unlimited post publishing. Advanced users benefit from increased limits and enhanced functionality.
3. Semrush Social Business Plan
The Business plan supports scaling businesses, agencies, and brand marketing teams with enterprise features.
This plan includes all Pro features plus influencer analytics tools and media monitoring capabilities. Large organizations can manage complex social media strategies and track performance across multiple brands.
Advertising Plans
Advertising research tools help optimize paid campaigns and effectively analyze competitor advertising strategies.
| Advertising Plans | Monthly Price | Annual Price |
|---|---|---|
| Base | $99/month | $99/month |
| Pro | $220/month | $220/month |
Check out the features you will get in Semrush advertising plans.
1. Semrush Advertising Base Plan
This plan assists small businesses and marketers scaling ads while maximizing ROI. It features unlimited ad spend analysis, AI-powered ad copy generation for Google and Meta, AI keyword suggestions for Google campaigns, competitor keyword tracking, competitor PLA research, and unlimited Google Ads exports.
2. Semrush Advertising Pro Plan
The Pro plan serves advanced advertisers seeking in-depth competitor insights and analysis. You can receive all Base features plus AdClarity access, competitor ad monitoring, display, video, and social ad analysis, and competitor landing page view capabilities. Advanced PPC management tools complement these advertising research features for complete campaign optimization.
Semrush Payment Methods and Billing
The platform accepts major credit cards and PayPal for subscription payments. You can change billing cycles, upgrade or downgrade plans, and cancel subscriptions through your account dashboard.
Automatic renewal ensures uninterrupted service, while users maintain control over their subscription management. Additionally, it is essential to note that these prices are in U.S. dollars.
The cost will change at checkout, as VAT is added in the European Union, the UK, the Isle of Man, Monaco, Norway, Switzerland, Turkey, South Africa, Mexico, Vietnam, and the United Arab Emirates (UAE).
Semrush Refund Policy
Semrush offers a one-time, 7-day money-back guarantee to customers who purchase subscriptions directly from the official Semrush website using a credit card.
You must submit written refund requests within 7 days of your initial purchase. If properly submitted, refunds processed within 30 days through the original payment method.
Semrush Free Trial
Semrush offers a 7-day free trial across most plans, including SEO Pro and Guru, Traffic & Market Pro, Local Base and Pro, Content Base, Social Base and Pro, Advertising Base and Pro subscription plans.
This allows new users to try the Semrush features before committing to a subscription. If you plan to test the platform’s tools, this is the best way to explore its capabilities and determine which plan suits your needs.
Additionally, Semrush coupon codes and seasonal discounts provide cost savings for new subscribers.
Conclusion: Semrush Pricing Plans Start From $139.95 Per Month
Semrush pricing plans cater to different business sizes and marketing needs, from individual freelancers to large enterprises.
The core SEO plans provide essential optimization tools, while specialized plans address specific requirements like local SEO, content marketing, and advertising research.
You can benefit from transparent pricing with VAT included, making budget planning straightforward. Annual billing offers 17%savings compared to monthly subscriptions.
The platform’s free trials allow testing before purchasing, ensuring you select the most suitable plan for your marketing goals and budget constraints.
FAQs
UK customers pay Value Added Tax at 20% on all Semrush subscriptions, which gets automatically added during checkout.
You can change billing cycles during subscription renewal periods through your account settings or by contacting customer support.
Keyword research functionality comes standard with all core SEO plans starting from the basic Pro tier subscription.
Team access varies by plan, with Pro allowing limited sharing and Business plans supporting multiple user access levels.
Semrush charges no setup fees or cancellation penalties, allowing users to start or stop subscriptions without additional costs.
