As of 2025, Instagram reels reach over 1.8 billion users monthly, with 60 million tuning in daily.
Moreover, Reels are played more than 200 billion times each day across Instagram and Facebook, and shared over 4.5 billion times daily, showcasing massive engagement.
Surprisingly, India leads globally with 413.85 million reel users.
In this article, I have broken down the latest stats on who’s watching, how much revenue reels are generating, and why they continue to dominate Instagram.
Let’s take a closer look.
Disclaimer: All the numbers provided in the article are subject to change over time.
Instagram Reels Statistics 2025: Quick Look
- As of 2025, Instagram reels has 1.8 billion monthly active users with approximately 60 million daily active users.
- Instagram reels ads reach 900 million users monthly. Source: Sendshort
- Reels are reshared over 4.5 billion times every day, making them the most viral format on Instagram. Source: Meta
- Reels generate 2x more impressions than other content formats on Instagram.
- Reels account for 38.5% of all Instagram feed posts as of Q1 2025. Source: Vidico
- Instagram is expected to earn 26% of its total ad revenue from reels and similar formats in 2025. Source: Emarketer
How Many Reels Are There On Instagram?
- While there’s no official count of the total number of Instagram reels, the sheer scale is undeniable. With over 1.8 billion users and more than 4.5 billion reels shared daily, estimates place the total number well into the billions. Source: Sendshort, Meta
- Reels account for 38.5% of all Instagram feed posts as of Q1 2025. Source: Vidico
- Reels make up over 59% of engagement for content creators. Source: Meltwater
- Reels are reshared over 4.5 billion times daily. Source: Meta
How Many Users Do Instagram Reels Have?
- Instagram reels has 1.8 billion monthly active users globally.
- India leads with the most extensive Instagram Reels user base, at 413.85 million.
- The United States follows with 171.7 million users.
- The UK stands eighth with 33.4 million users. Source: Sendshort
Instagram Demographics: Reels
- Instagram has a nearly even gender split: 47.8% male and 46.7% female users.
- 31.7% of Instagram Reels users are aged 18–34, making it the largest age group. Source: Sendshort
- Gen Z drives Reels engagement, contributing to 21% of all Reels views globally. Source: Clickup
Instagram Reel Users By Age
- Users aged 18–24 show the highest engagement, with 16.5% of male users and 15.2% of female users falling within this age group.
- 62.3% of all Instagram users fall within the 18-34 years age group.
| Sr. No. | Age Group | Female % | Male % |
|---|---|---|---|
| 1 | 18–24 | 15.2% | 16.5% |
| 2 | 25–34 | 14.2% | 16.4% |
| 3 | 35–44 | 8.1% | 7.9% |
| 4 | 45–54 | 4.8% | 3.9% |
| 5 | 55–64 | 2.7% | 1.9% |
| 6 | 65+ | 1.7% | 1.2% |
| 7 | Total | 46.7% | 47.8% |
Source: Sendshort
Instagram Reel Users By Gender
- Instagram reels have a nearly balanced global audience, with 47.8% male users and 46.7% female users.
- Among users aged 18–24, 15.2% are male and 16.5% are female, making this age group one of the most active on the platform. Source: Sendshort
- Women aged 35–65+ are more active than men in these age groups. Source: Meltwater
| Sr. No. | Gender | % of Global Users | Notable Trends |
|---|---|---|---|
| 1 | Male | 47.80% | Higher in younger groups |
| 2 | Female | 46.70% | Higher in older age brackets |
Region-Specific Instagram Reels User Comparison 2025
- As of 2025, India has the largest Instagram Reels user base with approximately 413 million users.
- Egypt has 181.48% less audience (20.05 million) than India (413.85 million).
| Sr. No. | Countries | Audience (In millions) |
|---|---|---|
| 1 | India | 413.85 |
| 2 | United States | 171.7 |
| 3 | Brazil | 140.7 |
| 4 | Indonesia | 103.4 |
| 5 | Turkey | 58.45 |
| 6 | Japan | 57.45 |
| 7 | Mexico | 48.75 |
| 8 | United Kingdom | 33.4 |
| 9 | Germany | 31.25 |
| 10 | Argentina | 28.9 |
| 11 | Italy | 27.75 |
| 12 | France | 26.55 |
| 13 | Spain | 24.8 |
| 14 | South Korea | 23.6 |
| 15 | Philippines | 22.85 |
| 16 | Colombia | 20.4 |
| 17 | Egypt | 20.05 |
| 18 | Canada | 19.8 |
| 19 | Iraq | 18.95 |
| 20 | Pakistan | 18.8 |
Source: Statista.
Instagram Reels Monthly Active Users (MAUs)
- As of 2025, Instagram reels has 1.8 billion monthly active users.
- Whereas, Instagram reels ads reach 900 million users monthly. Source: Sendshort
- Based on a daily play rate of over 200 billion, Instagram and Facebook reels are being played over 6 trillion times every month. Source: Facebook
Instagram Reels Daily Active Users (DAUs)
- As of 2025, Instagram reels has approximately 60 million daily active users. Source: Sendshort
- On an average US adults spend 33.1 minutes daily on Instagram. Source: Emarketer
- Instagram & Facebook reels are being played over 200 billion times every day. Source: Facebook
- Over half of user time on Instagram is spent watching Reels. On YouTube, Shorts engage around 55% of users, which is slightly higher than Instagram. Source: TheKeyword, Zebracat
Instagram Reels Usage Statistics
- As of 2025, Reels are played over 200 billion times daily across Facebook & Instagram. Source: Facebook
- It is interesting to note that reels generate 2x more impressions than other post types.
- Reels receive an average of 16,153 views per post. Source: Vidico
- Over 80% of Reels are viewed with sound. Source: MarketingWeek
- The Publishing and media sector leads with 227,000 views/reel.
- 50% of users prefer funny content in reels.
- The best time to post for engagement is between 10 PM and 7 AM on Saturdays. Source: Cropink
- Each reel receives an average of 243 likes, 8 comments, and 27 saves per post.
- Posts at midnight receive the highest average views, 25,000 per post. Source: SendShort
Instagram Reels Engagement Statistics
- As of 2025, Reels now make up 35% of total Instagram screen time, and the numbers keep rising. Source: Cropink
- Creators must note that Reels achieve an average reach rate of 30.81%. Source: Awisee
- The average engagement rate for reels is 1.23%, which is higher than for photos (0.70%) and carousels (0.99%).
- Reels account for 38.5% of Instagram feed posts.
- Reels are 22% more likely to engage than standard video posts. Source: Vidico
- Reels drive the highest engagement rate, 2.08% for influencer posts. Source: Sprout Social
Reels outperform all other content types in both engagement and reach
| Sr. No. | Content-Type | Engagement Rate | Average Reach Rate | Impressions vs. others |
|---|---|---|---|---|
| 1 | Reels | 1.23% | 30.81% | 2x higher |
| 2 | Carousels | 0.99% | 14.45% | 1.65x higher than images |
| 3 | Photos | 0.70% | 13.14% | Baseline |
Source: Vidico
Most Viewed Instagram Reels
As of 2025, “Take the shot,” posted by Battlegrounds Mobile India in partnership with Indian Cricketer Hardik Pandya, is the most viewed Instagram reel, with over 4 million likes.
| Rank | Title of Reel | Creator/Featured Persons | Views approx. | Likes approx. |
|---|---|---|---|---|
| 1 | Take the shot | BGMI x Hardik Pandya | 1.6 billion+ | 4.1 million+ |
| 2 | Flex Your New Phone | Battlegroundsmobilein_official | 1.4 billion+ | 2.6 million+ |
| 3 | Play Pure | BGMI x Ranveer Singh | 877 million+ | 1.5 million+ |
| 4 | Flex Your Phone friendship edition | Battlegroundsmobilein_official | 840 million+ | 552k+ |
| 5 | Has anyone seen the ball? | Muhammed Riswan | 587 million+ | 10.5 million+ |
| 6 | It’s just a little cold | Cristiano Ronaldo | 503 million+ | 29.7 million+ |
| 7 | No escape from here | BGMI feat Rahul Subramanian | 501 million+ | 451k+ |
| 8 | BGMI Royale Mode on | Battlegroundsmobilein_official | 447 million+ | 1.4 million+ |
| 9 | Watch me plan dinner in seconds | Samsung Mobile | 446 million+ | 373k+ |
| 10 | Phone ya dabba | BGMI feat Neeraj Chopra | 407 million+ | 737k+ |
Source: The DailyJagran, Viewcount as seen on Instagram
Most Liked Instagram Reels
Cristiano Ronaldo holds the record for the most liked reel on Instagram, with nearly 36 million likes on a video of him taking a swim in an icy cold swimming pool.
| Sr. No. | Title of Reel | Creator/Featured Persons | Likes approx. |
|---|---|---|---|
| 1 | It’s just a little cold | cristiano | 35.9 million+ |
| 2 | The CUTEST thing ever happened at the END of the video | Aurelien.froissart | 31.6 million+ |
| 3 | A present for my family | cristiano | 19.9 million+ |
| 4 | Not all kids are funny | khaby00 | 19.1 million+ |
| 5 | Siuuu With Cristiano Ronaldo and Mr Beast | cristiano and mrbeast | 15.1 million+ |
| 6 | wwe is real | ishowspeed | 15 million+ |
| 7 | Guys how many times it happen to you? | khaby00 | 11.4 million+ |
| 8 | Has anyone seen the ball? | riswan_freestyle | 10.5 million+ |
| 9 | Has anyone seen the ball? | riswan_freestyle | 10.2 million+ |
| 10 | Mobiles homeoffice | lorikbun and benedikt.sigmund | 10 million+ |
Source: LifestyleAsia, As seen on Instagram
Instagram Reels Revenue Statistics
Instagram will earn over 26% of its revenues from reels and other niche ad formats in 2025.
| Sr. No. | Year | Instagram’s other ad revenues $B | % change | % of Instagram ad revenues |
|---|---|---|---|---|
| 1 | 2026 | $23.03 | 30.70% | 29.20% |
| 2 | 2025 | $17.63 | 44.90% | 26.20% |
| 3 | 2024 | $12.16 | 73.10% | 21.70% |
| 4 | 2023 | $7.03 | 138.40% | 15.90% |
| 5 | 2022 | $2.95 | 65.40% | 8.00% |
Source: Emarketer
- Instagram is projected to generate $32.03 billion in U.S. ad revenue in 2025. Source: Emarketer
- Reel ads now account for 22.2% of all Instagram ad placements.
- The reels Ad audience represents 11.6% of the global adult population.
- Instagram will account for over half, 50.3% of Meta’s U.S. ad revenue in 2025. Source: Vidico
- The average cost-per-mile CPM for Instagram reel ads is $4.29. Source: Gupta Media.
If you’re wondering how these revenue numbers reflect individual earnings, this influencer income breakdown provides real-world figures on what influencers earn across platforms.
10-Year Historical Trends: Instagram Reels & Short-Form Video 2015–2025
- Share of feed posts jumped from 5% (2020) to 38.5%+ (2025).
- Instagram grew 71%, from 1.4B (2020) to 2.4B (2024).
- Average reel engagement rose from 0.80% to 1.23%+ in five years.
| Sr. No. | Year | Major Milestone/Stat | Monthly Active Users on Instagram | % of Feed Posts Reels | Avg. Reel Engagement |
|---|---|---|---|---|---|
| 1 | 2025 | Reels are projected to reach 35% of all usage | 2.4 billion | 38.5%+ | 1.23%+ |
| 2 | 2024 | Reels dominate feed, ad placements surge | 2.4 billion | 38.50% | 1.23% |
| 3 | 2023 | Reels reach drops by 50% algorithm shift | 2.1 billion | 30% | 1.20% |
| 4 | 2022 | Reel adoption accelerates | 1.9 billion | 20% | 1.10% |
| 5 | 2020 | Instagram Reels launched | 1.4 billion | 5% | 0.80% |
| 6 | 2018 | Instagram Stories gain traction | 1 billion | N/A | N/A |
| 7 | 2015 | Instagram focuses on photos, launches video | 400 million | N/A | N/A |
Reels have rapidly become Instagram’s most important content format, driving engagement and revenue.
Source: Vidico, Cropink, CNBC, TechCrunch, SEO.
More Stats to Check Out:
Instagram Reels Future Trends
- Instagram’s ad revenue is projected to continue growing at a rate of 20–25% annually through 2025, driven by reels.
- Organic reach for reels has become more competitive, with a 50% decrease in reach from 2022 to 2023.
- Instagram now allows 3-minute reels, up from 90 seconds, to support more creative content. Source: Vidico
