In 2025, TikTok has 23.3 million users in the UK, accounting for 38.7% of the population. Globally, it reached 1.92 billion users with over 6.75 billion downloads.
Curious how many users does tiktok have in UK? That’s 38.7% of the UK population!
With over 4.7 billion videos created by UK users and 42.7 million downloads, The current TikTok trends growth seems explosive. The average age of TikTok users in the UK is between 18 and 24. These social media statistics reveal TikTok’s stronghold on Gen Z.
If you’re looking for facts about TikTok or wondering what country uses TikTok the most, this article has you covered. Let us get into it!
Latest TikTok Trends to Know (Top Picks)
- Approximately 23 million people in the UK are projected to use TikTok by the end of 2025.
- Nearly 38.7% of the UK population is expected to be on TikTok by 2025.
- The largest demographic of UK TikTok users (over 83%) is under 35, with 18-24 year olds being the biggest group.
- In 2020, an estimated 1.1 to 1.4 million UK children aged 3-12 had TikTok accounts.
- UK TikTok users are projected to create 4.7 billion videos in 2025, averaging 14.2 videos per user daily.
- TikTok is the 3rd most-used social media platform in the UK by user count, surpassing Twitter (X).
- The UK ranks 5th globally in total TikTok users, with 23.3 million active users.
- Over 54% of TikTok users engage with content daily, making it a key platform for product discovery.
How Many People Use Tiktok In 2025 In UK?
- By the end of 2025, the UK TikTok user base is projected to reach around 23 million.
- This means that by 2025 end, nearly 38.7% of the projected UK population will be on TikTok.
- Ofcom’s TikTok statistics 2020 data shows growth from 2.1 million in 2018 to 17.7 million in 2020, which represents about 26.4% of the UK’s population.
Here is a quick breakdown of the Latest TikTok facts 2025 that I explain in depth in the article:
| Metric | UK (2025) | Global (2025) |
|---|---|---|
| TikTok Active users | 23.3M | 1.92B |
| Total TikTok Downloads | 42.7M | 5.3B |
| Active/download ratio | 54.6% | 36.2% |
- In the UK alone, 42.7 million downloads have been recorded, answering how many people have TikTok downloaded nationwide.
(Source: ico.org.uk, Ofcom, TikTok Transperency Report, Data Reportal, Byte Dance, ONS)
- In 2019, 8.7% of the UK’s smartphone users engaged with TikTok, marking an increase of 6.9 percentage points since its launch in September 2017.
- Smartphone users aged 18 to 24 years accounted for over a quarter of TikTok’s user base in December 2019.
Total TikTok Videos Posted So Far
- In 2025, UK users created 4.7 billion TikTok videos, averaging 14.2 videos per user per day
- This is a sharp rise from 1.3 billion videos in 2020, indicating a 261% increase in content creation over five years.
- Globally, there are over 983 billion videos, an eye-opening figure for those asking how many TikTok videos are there as of 2025 since its 2016 launch.
Here is a quick breakdown of what these numbers mean for you:
| Region | Total Videos Posted | Avg. Daily Videos per User | 2020 Baseline | Growth Since 2020 |
|---|---|---|---|---|
| United Kingdom | 4.7 billion (2025) | 14.2 videos/user/day | 1.3 billion | ↑ 261% |
| Global | 983 billion (2016–2025) | — | 246 billion (2020) | ↑ 299% |
Total TikTok Downloads & Other Global Data
- As of May 12, 2025, TikTok has nearly 6.75 billion global downloads since its 2016 release.
- ByteDance, its mother company, owns 110 apps in 60 countries. (Statista)
- TikTok has ballooned into a huge network, with over 1.92 billion users around the globe and another 700 million if you include the Chinese version of TikTok, Douyin.
- TikTok reached 1.6 billion active users in 2024, adding about 100 million users in that year.
- TikTok is the fifth-largest social app by users in the world.
- ByteDance, the company that owns TikTok made $146 billion in revenue in 2024, with about 65% coming from Douyin, the Chinese version of TikTok. TikTok accounted for about 15%. (Business of Apps, Ofcom)
- By 2025, approximately 14.1% of TikTok’s global audience consisted of women aged 18 to 24, while male users in the same age bracket accounted for roughly 16.6% of the audience.
- Additionally, female users aged 25 to 34 constituted 14.6%, whereas male users of that age group comprised 20.7% of the online audience.
Statista 3
Understanding TikTok Demographics UK
- As of 2025, male users in the UK represent 48% of the audience on the popular social video platform.
- TikTok garnered nearly identical engagement from both female and male internet users in the United Kingdom.
Statista 4
- However, in 2019, TikTok exhibited a marginally greater popularity among female users in comparison to their male counterparts, with respective market shares of 10% and 7.5%.
Statista 2
Average Age of TikTok Users In the UK
- As of 2025, the largest demographic of UK users falls within the 18-24 age bracket.
- Based on TikTok age demographics, the highest percentage of users are aged 18–24, followed by those aged 25–34.
Do you notice how this shows that over 83% of TikTok’s UK user base is under 35 years old?
| Age Group | Percentage of Users |
|---|---|
| 18-24 years | 32.8% |
| 25-34 years | 28.1% |
| 13-17 years | 22.3% |
| 35+ years | 16.8% |
- The 18–24 age group is the largest demographic, making up nearly 1 in 3 users.
- Users aged 35 and above account for just 1 in 6, showing limited traction among older age groups.
- Alternatively, Ofcom has fined TikTok £1.875 million for failing to accurately respond to a formal request for information about its parental controls safety feature.
The following facts from that report related to the average age of TikTok users in the UK which is as follows:
- In 2020, it was estimated that 1.1 to 1.4 million children aged 3 to 12 years old had TikTok accounts.
- This means roughly 11% to 14% of all UK children under the age of 13 had their own TikTok accounts.
- Also in 2020, about 1.75 million general users aged 8 to 12 were engaging with TikTok. This is approximately 11% to 17% of all children aged 8 to 12 in the UK.
TikTok Users By Country
- The UK ranks 5th globally in total TikTok users, with 23.3 million active users.
- Despite a smaller population, Mexico leads in penetration rate (57.3%), followed by Indonesia and Brazil.
- TikTok’s penetration in the UK (38.7%) is lower than in emerging markets, highlighting a potential area for further growth.
What country has the most TikTok users? The U.S. leads with 148.6 million, followed by Indonesia and Brazil. Here is what I mean by it:
| Country | Users (Millions) | % of Population |
|---|---|---|
| USA | 148.6 | 44.1% |
| Indonesia | 126.3 | 45.9% |
| Brazil | 98.2 | 45.6% |
| Mexico | 75.4 | 57.3% |
| UK | 23.3 | 38.7% |
- Nigeria saw the fastest YoY growth (78.4%), driven by increased mobile internet access and youth population growth.
- TikTok’s user base is expanding rapidly in developing markets, where smartphone adoption is accelerating.
These countries mentioned below may play a significant role in TikTok’s following of 1 billion users.
| Country | Year-over-Year Growth |
|---|---|
| Nigeria | 78.4% |
| Pakistan | 63.1% |
| Argentina | 52.8% |
Data Reportal, Statista
UK TikTok Compare To Broader Social Media Statistics
- Facebook remains the most widely used platform in the UK, with 45.1 million users, compared to TikTok’s 23.3 million users.
Compared to other platforms, TikTok’s rise is reflected in key social media statistics — overtaking X and closely trailing Instagram in UK user count. Check the difference here:
| Platform | UK Users (Millions) | Penetration Rate |
|---|---|---|
| 45.1 | 74.9% | |
| 31.8 | 52.8% | |
| TikTok | 23.3 | 38.7% |
| X (Twitter) | 17.2 | 28.6% |
- TikTok is the 3rd most-used social media platform in the UK by user count and penetration.
- While Facebook and Instagram are still dominant, TikTok’s rapid rise in a short time highlights its growing influence among younger users.
- TikTok’s user base grew by over 260% since 2020, overtaking X and closing in on Instagram, underscoring its rapid rise and dominance among users aged 13–34 as pointed out before, who make up over 83% of its UK audience.
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