Semrush Academy is a free educational platform that helps brands and businesses master modern marketing strategies.
This online learning hub offers expert-led courses covering essential topics like SEO, content marketing, social media, and paid advertising.
Business owners and marketing teams can access over 90 courses without paying a single penny. The platform features industry experts such as Brian Dean, Greg Gifford, and Janet Machuka, who share effective strategies for today’s market.
What Semrush Academy Offers To Businesses?
Semrush Academy provides practical marketing education specifically for business growth. The platform focuses on actionable strategies rather than theoretical concepts, making it perfect for companies that need immediate results.
The academy covers six main areas that directly impact business success:
| Course Category | Business Impact | Key Benefits |
|---|---|---|
| SEO | Organic traffic growth | Higher search rankings, reduced ad costs |
| Content Marketing | Brand authority building | Better customer engagement, thought leadership |
| Social Media Marketing | Brand awareness expansion | Increased reach, community building |
| Pay-Per-Click (PPC) | Immediate traffic generation | Quick results, measurable ROI |
| Sales on Amazon | E-commerce growth | Platform-specific expertise, revenue boost |
| Marketing Career | Team development | Better hiring, skill improvement |
Each course runs between 20 minutes to 6 hours, allowing businesses to train their teams without major time investments.
7 Best Semrush Academy Free Online Courses
Semrush Academy provides free marketing education through expert-led courses that cover SEO, content marketing, social media, and analytics. All courses offer industry-recognized certificates upon completion, helping professionals advance their careers at no additional cost.
1. Getting Started with Semrush
This essential course teaches users how to navigate the Semrush platform effectively. Learn to measure online visibility, conduct competitive analysis, and track keyword performance for better marketing results.
| Course Duration | Total Lessons | Instructed By |
|---|---|---|
| 34 minutes | 10 lessons | Semrush Academy/Rita Cidre |
This introductory course covers platform navigation, project setup, competitive analysis using Domain Overview, and position tracking.
Students can learn about marketing channels, KPIs, and keyword fundamentals, and discover their favorite Semrush tools from team experts. It is perfect for beginners wanting to unlock Semrush’s full potential for SEO and marketing campaigns.
2. Social Media Marketing Crash Course
Master social media marketing fundamentals through hands-on learning. This course teaches audience insight development, competitor tracking, and essential social media strategies for business growth.
| Course Duration | Total Lessons | Instructed By |
|---|---|---|
| 1 hour | 7 lessons | Janet Machuka |
Janet Machuka guides students through practical social media marketing techniques, including audience research, competitor analysis, and content strategy development.
The course covers platform-specific approaches and measurement tactics. For agencies looking to expand their social media services, exploring digital marketing tools can complement this foundational training perfectly.
3. Zero to $100M: The Ultimate Guide to Business Growth
Discover the two most important business levers for exponential growth. This course explores crucial metrics and various tactics for achieving sustainable business expansion and success.
| Course Duration | Total Lessons | Instructed By |
|---|---|---|
| 42 minutes | 6 lessons | Marisha Lakhiani |
Marisha Lakhiani shares proven strategies for scaling businesses from startup to $100M revenue.
Businesses can learn key growth metrics, strategic planning, and implementation tactics to drive growth. The course focuses on growth strategies and data-driven decision-making. This valuable training becomes even more accessible when paired with available Semrush coupon codes for platform access.
4. GA4 for SEO – How Data Helps Businesses Grow
Gain a thorough understanding of Google Analytics 4 capabilities. Learn how to deliver better user experiences and drive measurable results through proper data analysis and interpretation.
| Course Duration | Total Lessons | Instructed By |
|---|---|---|
| 1 hour | 10 lessons | Jeff Sauer |
Jeff Sauer teaches students how to leverage GA4 for SEO success and business growth. The course covers GA4 setup, data interpretation, audience analysis, and conversion tracking.
You can learn to connect analytics data with SEO strategies, measure campaign effectiveness, and make data-driven decisions for improved marketing performance.
5. Content Marketing Principles for Business
Learn essential content marketing principles and business objectives. This hands-on course teaches research, development, and alignment strategies for creating content that resonates with target audiences.
| Course Duration | Total Lessons | Instructed By |
|---|---|---|
| 1 hour | 6 lessons | Chima Mmeje |
Chima Mmeje guides students through content marketing fundamentals including audience research, content planning, and strategic alignment with business goals.
The course covers content creation processes, distribution strategies, and measurement techniques. Students learn to develop content that drives engagement, builds authority, and effectively supports business objectives.
6. Master Your Brand Voice: Workshop with Jack Appleby
Create a unique brand voice from scratch through guided exercises. Learn what brand voice means, why it matters, and complete practical activities to develop authentic messaging.
| Course Duration | Total Lessons | Instructed By |
|---|---|---|
| 45 minutes | 10 lessons | Jack Appleby |
Social strategist Jack Appleby leads students through brand voice creation exercises and strategic messaging development.
The course covers voice definition, brand personality development, and practical implementation strategies. Students complete hands-on activities to curate distinctive brand voices that resonate with target audiences and maintain consistency across marketing channels.
7. How to Boost Your Website’s Authority Using Semrush’s Link Building Tools
Master link-building using Semrush’s comprehensive toolkit. Learn to improve SEO performance through backlink analysis, audit processes, and strategic link-building campaigns.
| Course Duration | Total Lessons | Instructed By |
|---|---|---|
| 54 minutes | 6 lessons | Semrush Academy |
This course explores Semrush’s link-building tools, including Backlink Analytics, Backlink Audit, Backlink Gap, Link Building, and Bulk Backlink Analysis tools.
You can learn to analyze competitor backlinks, identify link-building opportunities, and execute strategic campaigns. The training covers practical techniques for building website authority and improving search rankings.
Other Semrush Courses For Brands & Businesses
Semrush Academy offers additional specialized courses targeting specific business needs and marketing challenges. These courses help brands develop advanced skills in SEO, e-commerce, analytics, and campaign management.
1. SEO and Technical Optimization
- Keyword Research Essentials with Semrush – Alex Lindley
- SEO Essentials with Semrush – Kyle Byers
- Crafting a Winning SEO Strategy: A Guide for In-House Marketers – Kevin Indig
- Navigating On-Page and Technical SEO: A Semrush Deep Dive – Semrush Academy
- How to Optimize for Mobile: The CRAFT of Mobile SEO – Crystal Carter
2. E-commerce and Sales
- How to Increase Sales on Shopify with Content Marketing – Vanhishikha Bhargava
- How to Boost E-Commerce SEO with Internal Linking – Luke Carthy
3. Advanced Marketing Strategies
- Become an AI-Powered Marketer – Michael Olaye
- How To Plan a Magnetic Content Strategy Using Semrush – Semrush Academy
- Mastering YouTube Search Trends and SEO Strategies – Semrush Academy
- How to Craft High-Impact Digital Advertising Campaigns Using Semrush – Semrush Academy
- How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions – Azeem Ahmad
4. Analytics and Performance
- Measuring the Metrics That Matter Most to Your Funnel – Sam Torres
- Lead Generation Accelerator: Master the Art of Attracting Your Ideal Customers – Semrush Academy
5. Team and Business Development
- Leadership & People Management – Matthew Howells-Barby
- Search and Conversions for Agencies: A Data-Driven Framework – Andy Crestodina
6. Marketing Communications
- Engage & Convert: The Ultimate Email Marketing Guide – Semrush Academy
- Maximizing Your Social Impact with Semrush’s Social Media Toolkit – Semrush Academy
For companies considering various options, reviewing Semrush alternatives can help identify the most suitable marketing education and tool combinations for their unique business goals.
Benefits Of Semrush Certification For Brands & Businesses
Semrush Academy certificates provide several advantages for businesses and their employees.
Certificates prove that team members have mastered specific marketing skills. Businesses can use these credentials to:
- Demonstrate expertise to clients and partners.
- Validate internal team capabilities.
- Support marketing claims with certified knowledge.
- Build customer trust through proven competence.
Semrush Free Resources and Ongoing Support
Semrush is also free to attend the webinar. You can simply select the webinar and register for it to get more insights from expert advisors of businesses.
1. Webinars and Live Training
Semrush Academy hosts regular webinars covering current marketing topics. These live sessions allow businesses to:
- Learn about the latest trends.
- Ask questions directly to experts.
- Network with other professionals.
- Stay updated on platform changes.
2. Community Access
The academy provides access to a community of marketing professionals where businesses can:
- Share experiences and results.
- Get advice on specific challenges.
- Connect with potential partners.
- Learn from case studies.
Besides the courses, if you are planning to purchase the Semrush for using the tools and are confused between the Pro and Guru plans, check out the comparison guide, which will give a clear insight to help you select the best plan for your brand growth.
Is Semrush Certification Worth It?
Semrush certifications are valuable for digital marketing and SEO professionals. They prove your knowledge of the platform and marketing concepts, which can boost your credibility and career opportunities.
Since the courses are completely free, there’s no financial risk involved. These certificates provide a strong foundation in essential marketing tools and strategies, making them highly attractive to potential employers.
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Conclusion: Free Semrush Academy Courses Are Best For Brands And Businesses
Semrush Academy offers practical, expert-led training that businesses can implement immediately to achieve measurable results.
The combination of free access, industry expert instruction, and recognized certifications makes Semrush Academy an ideal choice for businesses looking to improve their marketing performance.
By investing time in Semrush Academy training, businesses can reduce their reliance on expensive marketing agencies, build internal expertise, and achieve growth.
FAQs
Semrush Academy courses are free with no hidden fees for accessing educational content and certifications.
If you purchase the Semrush SEO tools, you can get a 17% discount on all annual plans to use their features for a year.
Certificates remain valid for one year from the completion date, after which you can retake courses to refresh your certification status.
Courses are designed for all skill levels, from complete beginners to experienced professionals, with no prerequisite knowledge required for enrollment.
Most courses take between 20 minutes to 6 hours to complete, depending on the topic complexity and number of lessons included.
