Google Choose The Top 30 UK Digital Agencies

We interview Robert Craven about his work with Google, and can reveal the full list of the 30 best digital agencies in the UK.

The 30 agencies come in all shapes and sizes and from across all areas of Great Britain. Common features of the agencies selected include a commitment to invest in staff development, and a positioning at the cutting edge of Google products. Robert was able to reveal more detail:

“Google selected the top 30 using factors such as; current high performance in their field, and having demonstrated the most potential to develop to the next stage of their growth. – Robert Craven.”

As part of the program, we schedule calls with Robert where he asks probing questions and gets to the root of the challenges that we currently face.

At the end of our phone call we turned the questioning on its head and took the opportunity to ask Robert a few questions of our own. His answers are eye-opening!

We interview Robert Craven about his work with Google, and can reveal the full list of the 30 best digital agencies in the UK.

The 30 agencies come in all shapes and sizes and from across all areas of Great Britain. Common features of the agencies selected include a commitment to invest in staff development, and a positioning at the cutting edge of Google products. Robert was able to reveal more detail:

Google selected the top 30 using factors such as; current high performance in their field, and having demonstrated the most potential to develop to the next stage of their growth. – Robert Craven.

As part of the program, we schedule calls with Robert where he asks probing questions and gets to the root of the challenges that we currently face.

At the end of our phone call we turned the questioning on its head and took the opportunity to ask Robert a few questions of our own. His answers are eye-opening!


An Interview with Robert Craven

Hello Robert, now it’s time for us to ask you some questions.
Fire away.

Firstly, can you tell me about your work with Google?
My current work with Google is to lead a program designed specifically to help 30 high potential digital agencies transition to the next stage in their growth. The program is a bit like a market stall where the agencies can come and take from it to match their individual needs. I then individually engage with those business to help springboard them to the next level.

If all of the top 30 agencies could improve in one dimension, what would it be?
I’ve got a short answer and long answer.

The short answer is put up their prices. The reason that I say this is because it means you can create better quality work and it will allow you to work with people who truly value what you are doing. You can deliver a concierge service rather than a commodity product. It also separates you from the masses. There are thousands of reasons to put up prices. All the agencies on the programme are probably undercharging for their work.

The long answer is that you’re asking the wrong question! It’s the wrong question because there are three dimensions for all agencies to improve on.

Ok then, if all of the top 30 agencies could improve in three dimensions, what would they be?
1) Where the heck is my business going? Also known as strategy.
2) How on earth are we going to sell this stuff? Also known as marketing.
3) Why can’t we get on together better? Also known as teams and people. If you talk to a “normal” agency that simply plods along, they wake up every morning, open up their inbox, and work from that. They won’t have a marketing strategy; they simply take any work that comes in.

So how did Google select the top 30 agencies to work with in 2016?
They were selected from an original pool of Google Partners. Google selected the top 30 using factors such as; current high performance in their field, and having demonstrated the most potential to develop to the next stage of their growth. If you want more detail you’ll have to ask someone at Google, because I didn’t select you!

Good to know! Final question; you’re helping us to form a 3-year plan. What does your 3-year plan look like?
Very ambitious. We are switching from a ‘best kept secret’ model to a ‘high value adding’ program. This is based on a 2 year scaling strategy. We’ll be using the same systems, programmes and tools across the organisation, to deliver the same level of results.

It’s been a pleasure Robert, thanks for your time.


Below you can find the complete list of the top 30 digital agencies in the UK as chosen by Google. Take a look at what they do below and make sure to follow these market leaders on Twitter!



“Intelligent Education Marketing Solutions”



“London-based digital marketing agency. 12 Years of SEO, PPC, Display Advertising, Social Media & Mobile Marketing expertise.”



“Anicca are a leading  agency based in Leicester, UK. Specialists in search, social and paid. “




“Hello! We are a multilingual & award-winning PPC experts. We create, manage and fine tune your Search & Social Media PPC campaigns so you get the most out of them”




“We’re an online marketing company and Google Partner that help our clients be excellent. We mostly tweet industry news and other things we find interesting.”



London & Norwich

“Fountain is a  digital agency that offers effective online lead generation through Evidence-Based Marketing”




“Digital Marketing Agency offering SEO, social media marketing, PPC and more. Follow us for digital marketing tips and advice, or call us on 0115 948 0123.”



Suffolk, London & Yorkshire

“WebDesign And Marketing Company. We Specialise In Providing ,, & To A Variety Of Clients Locally & Worldwide”



London & Southampton

“Koozai Ltd are a leading UK Digital Marketing Agency based in London and Southampton. Specialists in SEO, PPC, Social Media and Reputation Management.”




“Full service  agency – Strategy and services to help your brand shine and grow through inbound customers”




“Vibrant Welsh digital marketing agency offering search engine optimisation (SEO), pay per click advertising (PPC), copywriting & social media marketing.”




“Digital Marketing Director”




“Specialists in   and great looking, converting business websites! Please get in touch for a free quote.”



Cornwall, Devon & Somerset

“Google Partner & Online Advertising Agency for SME’s. Focused on Digital Marketing for the best results. 



United Kingdom & Australia

“An independent digital media agency specialising in Affiliate Marketing, Media Planning & Buying, Paid Search & Social Media. IPA accredited.”




“Pay-per-Sale Search Engine Marketing innovators with a world-class Adwords management system”




“Pop Creative is a friendly Design Agency based in Shropshire specialising in Digital Media, Web Design, Web Management, SEO & Printing.”




“The PPC Agency That Keeps You Ahead Focused on targeted traffic that converts to sales/leads.”



Bedfordshire & London

“UK based Digital Marketing Consultancy experts in SEO, PPC, Social Media, Link Building & Content. Super nice Tweeters.”



Bristol, London & Monmouth

“A Paid Search & SEO agency – Genuine expertise with a friendly face! We’re also a Google Partner.”



Manchester & London

“We’re an award winning digital marketing agency. At Return on Digital, return isn’t just an end goal, it’s an all-consuming passion. 



Ashford & London

“Award winning digital agency providing solutions to UK and International based clients to develop, promote and champion their brands!”




“Lincolnshire based digital marketing agency, experts in &. Talking , and the future of .”



Manchester & Preston

“Award-winning digital marketing agency combining commercial thinking with technical brilliance in web design & dev, search marketing, and lead generation.”




“We are the full package when it comes to. Follow for tweets on & news. Based on Lower Park Row.”




“Edinburgh-based digital marketing agency. Marketing nous meets digital geekery. Channel agnostic, we bend digital to client objectives.”



Glasgow & London

“We spend our days creating digital strategies, websites, microsites, mobile apps, digital marketing strategies & learning all there is to know about the web!”




“Stay ahead of competitors with our Digital Updates and Resources. We are a Digital Marketing and Web Design Agency specialising in Ecommerce Site Development.”




“A real-time bidding media services & technology company.”

7 Digital Marketing Trends You Need To Know For 2020

2020 is here, not only is it a new year but it’s also a new decade. In the 2010s, marketing made huge strides with the introduction of Facebook Ads, Instagram’s IGTV, new techniques of SEO and much more. 

With a new decade means new technologies and trends. We delve into the marketing trends you need to know for 2020.

Customer Experience

We’re already seeing shifts in beliefs about what marketing actually is, so we’re expecting 2020 to be the year of the customer. It’s now not all about convincing people to buy from your company but prioritising fantastic customer service that keeps customers coming back. By building a positive business culture and providing great customer service the marketing side almost takes care of itself.

With the introduction of chatbots, providing customer service has never been easier. Modern-day websites are adding the chatbot feature to allow customers to get an instant response which is usually quicker than email. This is increasingly popular with Millenials as they prefer digital conversation over having a live conversation as it’s almost instant. 

Providing excellent customer service is a great way to get the word out about your company without it even costing you a penny. 

Visual Content

Research has shown that people prefer visual content to plain text. Just look at the growth of image and video-focused platforms such as Instagram, Pinterest, TikTok and YouTube. Images already account for 19% of searches on Google and 62% of millennials have already stated they are more interested in visual search than anything else. 

Creating exciting and enticing images, infographics, animation and video will not only help your brand stand out but will also help you build links as other websites are now more willing to host images over the written word. 

(We bet you’ll remember this infographic)

Voice Search

With the introduction of smart speakers such as the Amazon Echo and Google Home, Voice Searches are on the rise. It is predicted that at the end of 2021 there will be more than 1.6 billion people using voice searches on a regular basis. 

It might be time to consider implementing a voice search for your upcoming marketing strategy.

Interactive Content

Want your audience to engage in your product, website or social ad? Interactive Content could be the key to this. It helps to form a conversation in which you don’t have to actively participate. 

Creating interactive content doesn’t have to be difficult, it could be as simple as offering free, instant quotes allowing the user to fill in a form to go to the next stage and then they will receive a quote via email. 

The online digital media company, Buzzfeed seems to dominate the online world with internet quizzes which can be silly or controversial but this always creates a conversation with users. In fact, one quiz once got over 22 million views. 

It’s human nature to interact with something so why not use this to your advantage?

Smart Bidding in Google Ads

Smart Bidding is a set of automated bid strategies in Google Ads that use machine learning to maximise conversions. Google looks at historical search behaviour and contextual data to predict the likelihood of conversion and then increases your bids when a conversion appears more likely. 

Google’s Smart bidding strategies allow your campaigns to utilize the data it collects over time so your ads appear in front of customers that have shown more intent. If a particular keyword converts well, it will be prioritised. If users in a certain Geographical location are converting well, that location will be prioritized. If users convert better at a particular time of day or day of the month, this will affect the bidding. And so on..

Smart Display

Smart Display campaigns are available on the Google Display network. You upload your Display Banners, assign a landing page and then Google takes over the targeting. A negative to these campaigns can be that there isn’t much visualisation on what targeting is working and what’s not. But, from our experience, they work really well!

Smart Shopping

Smart shopping campaigns allow advertisers to run product listing adverts across multiple platforms such as: Search, Display, Youtube & Gmail. Smart shopping campaigns take into account key user interests, demographics, users who have already visited the website to optimise & retarget products to those who are most interested/likely to purchase. This campaign type is fully automated using smart bidding & works cross-platform to gain the best possible ROI for e-commerce.

Smart Campaigns 

Another new campaign type that has been made available in recent months is the Smart Campaigns. These campaigns utilise call extensions and map listings to help drive footfall to your Google my Business locations. 


In the old days when Blockbuster still existed, the guy behind the counter would know your name as you visited so often on a Saturday night. In the digital age personalisation is a powerful tool where a company knows what you are planning on buying before you’ve even thought about it. Changing a merge tag through emails is an easy way to add personalisation.

For example: sending an email through Mailchimp with the merge tag *|FNAME|* will automatically change the name in the email to the one that is listed in the mailing list. Thus making the recipient feel like the email was sent one by one by the company they have subscribed to.

Google Adwords, Facebook Ads, Emails, and Rewards and Incentives are a great way to make the user feel like the whole digital world is personalised for them. Making the user feel like you’re talking to them personally is a great marketing technique and has been around for decades. 

VR and AR Marketing

AR (Augmented Reality) and VR (Virtual Reality) are quickly becoming more common within marketing, allowing brands to change standard marketing into a completely interactive experience. 

Many people have the assumption that VR is strictly for video gamers and something that requires a heavy investment in technology to enjoy the virtual experience. However, this isn’t the case as now most people have their own little VR device in their pocket. VR marketing allows companies to bridge the gap between experience and action helping to promote products as a digital experience in place of a physical one. 

Inviting your customer along for the journey will really help to engage your customers as they will be invested in the product alongside the company. 

AR is now an emerging trend in marketing and sales strategies. It allows customers to have a unique experience within the convenience of tapping into their mobile devices. By using AR, businesses will eventually be able to upgrade the experience they offer customers leading to business opportunities and brand awareness. 

Brands can use AR to allow customers to try their products before they buy them. A good example of this is Glasses Direct Virtual Try-On. This allows customers the opportunity to try on a style of glasses before they buy the product. The website scans the users face creating virtual reality and then they can choose the glasses. 

AR is not a new technology but has come on since the launch of Pokemon GO! with more people willing to interact with augmented and virtual reality. 

So there you have it, our top picks of digital marketing trends to watch out for in 2020. Did we miss anything? Let us know in the comments below.

The 43 Best PPC Management Tools As Voted For By Experts

Paid advertisements are a great way to drive targeted traffic and relevant people to a website.

However, if you’re new to the PPC game or have not optimised your campaigns to their full potential you could be throwing money away!

There’s a whole bunch of management tools out there that can help with optimising your PPC campaigns but how do you know which ones are the best?

In this article, I asked 21 PPC experts for the tools that they could not live without.

Their answers include a wide range of free, paid and free trial option tools. Take a look…



– As recommended by Melissa Mackey of Gyro, Amy Bishop of Clix Marketing, Philip Wendell of Click Click Media, Heather Cooan of Infusionsoft, Aaron Levy of Elite SEM, Lisa Sanner of Point It, Kirk Williams of ZATO Marketing, Euan Brock of Screaming Frog and Christi Olson founder of iSEM Consulting

We’ve all used Microsoft Excel at some point in our online lives.

You may be forgiven for thinking that there’s not a great deal it can do to help improve the efficiency of a PPC campaign… but you’d be very wrong!

Knowing the ins and outs of Excel and fully utilising it is crucial for creating and understanding data whether you’re just starting out with PPC or you’re a fully-fledged expert (as proven by Excel claiming top spot!).

I couldn’t live without Excel. I love it and I’m always looking for more ways to expand my Excel expertise.” – Amy Bishop of Clix Marketing.



– As recommended by Justin Freid of CMI Media, Kirk Williams of ZATO Marketing, Melissa Mackey of Gyro, Amy Bishop of Clix Marketing, Philip Wendell of Click Click Media, Aaron Levy of Elite SEM, Euan Brock of Screaming Frog and Christi Olson founder of iSEM Consulting

Ooh so close! Number 2 in our list is the free AdWords Editor.

Needing to make mass changes to an account? Wanting to implement a new AdWords feature across all your accounts to improve their performance? AdWords Editor is THE ultimate time saver and you can even carry on working when offline.

Working in the agency world, being able to quickly update ad text, make bid changes, add/remove ad text or keywords in a short period of time can help tremendously. – Justin Freid of CMI/Compas.



– As recommended by Larry Kim of WordStream, Amy Bishop of Clix Marketing, Lisa Sanner of Point It and Euan Brock of Screaming Frog.

Another Google product and another firm favourite for those in the know when it comes to PPC; Google Analytics is a crucial tool.

Well over 10 million websites across the world use ‘GA’ and there are hundreds of reasons why. You can track everything from organic website visits to the demographics of users who click a certain button on a Wednesday afternoon, for example. Potent.

Analytics is great for looking at accurate ecommerce data related to campaigns as well as helping provide insight to building new campaigns and looking at top performing pages/products. – Euan Brock of Screaming Frog



– As recommended by Zac JohnsonMona Elesseily of Page Zero Media, Phillip Wendell of Click Click Media and Christi Olson founder of iSEM Consulting

SEMrush is an industry favourite for both SEO and PPC insights. This versatile, competitive intelligence suite has a multitude of paid features.

You can use SEMRush to generate analytics reports that allow for understanding your competitors’ strategies, utilise powerful tools to estimate keyword difficulty and cross-examine many domains all in one nicely-presented package.

SEMrush is an extremely versatile service with a great selection of analytical reports and tools for Organic, Paid and PLA competitive research. Why learn from your mistakes when you can benefit from your competitors’ success? Yulia Shevardenkova of SEMRush.



– As recommended by Aaron Levy of Elite SEM, Kirk Williams – ZATO Marketing, Melissa Mackey – Gyro and Christi Olson founder of iSEM Consulting

Not quite matching up to it’s Google rival when it comes to votes from the experts, it’s Bing’s Ads Editor. Just like it’s AdWords cousin, the Bing editor allows the user to make huge changes to your campaigns in one fell swoop and upload them in bulk.

“For working with any level of volume, the editors are simply unbeatable in making changes en masse.” – Aaron Levy of Elite SEM



-As recommended by Chris Haleua of Adobe, Melissa Mackey of Gyro and Christi Olson founder of iSEM Consulting

AdAlysis is a hugely powerful advert testing platform for AdWords that offers a 30 day free trial. The tool allows you to easily find advert insights, increase workflow, automate tests and much more. This tool was one of the favourite ad testing tools amongst experts.

“AdAlysis is my favourite PPC tool for testing” – Chris Haleua of Adobe.



– Sam Hurley of Midas Media, Euan Brock of Screaming Frog and Christi Olson, founder of iSEM Consulting

Google AdWords Scripts are an amazingly efficient and underrated way of optimising your campaigns. Not only can you generate historical Quality Score reports and automate account health check ups, you can also find underperforming keywords and use insights to improve them.

A great time saver if you’ve inherited a large account. See all broken links in a simple spreadsheet report. – Sam Hurley of Midas Media



– As recommended by Margot da Cunha of WordStream and Ryan Lees of Limelight Digital

In at number eight is Google AdWords Keyword Planner which allows you to get keyword ideas, see performance insights and generally plan Search Network campaigns.

We’re just surprised this isn’t higher up on our list as Keyword Planner is many an Expert’s go-to for keyword and ad group ideas, as well as historical data. It’s also completely free to use.

Keyword Planner is a great tool for researching keyword variations and taking your AdWords account further than just the broad search terms. It’s also great for seeing average search volumes, competition & average CPC’s around a variety of keywords. – Ryan Lees of Limelight Digital



– As recommended by Michelle Morgan of Clix Marketing and Heather Cooan
of Infusionsoft
Facebook’s very own ‘Power Editor’ tool allows the user to create multiple ads at one time and have ‘precise control of their campaigns’. However, it’s recommended that if you don’t have to create hundreds of ads at a time, you should simply use Adverts Manager instead.

Power Editor is only currently supported in the Google Chrome browser but it’s completely free to download.

Facebook campaigns used to be pretty laborious but the new editor makes things so much easier and allows for easy scaling through campaign duplication. Definitely a must for Facebook (and Instagram) advertisers! –Michelle Morgan of Clix Marketing



-As recommended by John Gagnon of Microsoft and Chris Haleua of Adobe

Bing Ads Intelligence is a keyword research tool that allows you to easily digest the performance of keywords on the Yahoo Bing Network.

It’s free to download and allows you to work with keyword lists of up to 200,000 words, align ads with Bing’s policies, tailor your bidding strategy and much more. No wonder so many PPC Experts loved this tool!

Bing Ads Intelligence gives search marketers insane details no other tool does. Want to know the number of clicks in position two for the keyword [cheap auto insurance] or the number of searchers 25-34? The data comes straight from the search engine. – John Gagnon of Bing



As recommended by Mona Elesseily of Page Zero Media and Kirk Williams of ZATO Marketing

Optmyzr is a leading Google AdWords optimisation tool for advertisers, consultants, and agencies alike. It offers a Quality Score tracker, landing page checker and a free trial! What’s not to love?

Me and my cofounders saw the challenges of managing AdWords and Bing Ads first-hand while working at Google and at PPC agencies. We set out to create the equivalent of a swiss army knife for PPC so that account managers could do common optimisation and reporting tasks in a fraction of the time other tools would take. – Frederick Vallaeys of Optmyzr



As recommended by Mona Elesseily of Page Zero Media and Lisa Sanner of Point It

Acquisio is a popular search marketing platform that enables the user to optimise campaigns as well as offering the ability to report on social, mobile, and display initiatives.

Having reportedly hired a rocket scientist to help design the program, Acquisio claim that: ‘It doesn’t take a rocket scientist to use the Acquisio search marketing platform. It did, however, take one to design it.” Awesome!


– as recommended by Sam Hurley of Midas Media and Christi Olson of iSEM Consulting
Spyfu is a brilliant tool for competitor research and both PPC and SEO insights due to the huge database of information that it possesses. See adverts, sources and keywords for over 300 million sites in a concise and smoothly designed interface.

If I’m pitching a new client and need to do competitive research I can’t live without access to SpyFu to dig into apx budgets, keyword lists, and ad copy variations.- Christi Olson of iSEM Consulting



The following tools all received a single mention each from one of our experts but no PPC Management tools list would be complete without them!

Check them out…


– as recommended by John Gagnon of Microsoft and Chris Haleua of Adobe

Microsoft Power Map for Excel is a 3D data visualisation tool that allows for analysing data in a totally unique manner

Plot geographic data on a 3D globe, display it over time, create visual tours and much more all in one handy tool!


Facebook has the richest data out there, which includes point of sale, your matched email and web customer files, and their behaviors. It’s not just what they like or did on Facebook like a few years ago. This the equivalent of showrooming, where you can try on stuff for free in the store and then go buy it elsewhere.” – Dennis Yu of BlitzMetrics



– as recommended by Ryan Lees of Limelight Digital

SunnyReports helps you to automate customisable and professional AdWords reports. With the ability to easily add the statistics and visualisations that you want and build reusable reports, SunnyReports takes the hassle out of reporting.


When looking to understand market trends, consumer behavior and other cross account trends, Doubleclick Search’s Executive Reporting tool has been extremely helpful. I can easily aggregate information from all or select accounts and splice the data any way I want. This eliminates the need to mess around with large excel files and gets me the information I need quickly to look at SEM from a holistic viewpoint. Justin Freid – CMI Media



the tool I use for landing pages, it is easy to use, implement, optimise, and create. It’s also very affordable. Kirk Williams – ZATO Marketing



Bizible allows you to see your campaign data alongside your Marketo data to easily track leads and spend to closed customers. This has made my life much easier when making optimizations in my lead gen accounts. – Michelle Morgan – Clix Marketing



Plug all your existing keyword ideas into Phrase Builder which concatenates them, creating brand new experimental terms. Now, copy this list and enter it into Keyword Wrapper to quickly grab every combination of broad, phrase and exact match. See how they each perform in AdWords and apply the search terms report. The broads can be used to investigate elusive, less competitive terms which achieve clicks. Boom! – Sam Hurley Midas Media



– Ryan Lees – Limelight Digital

Great for building out campaigns with longer tailed keyword variations and doing it quickly. For example, adding location keywords onto the end of a bulk amount of broad keywords in one go. – Ryan Lees of Limelight Digital



AdStage is one of the few campaign management solutions out there that has LinkedIn API access. In AdStage, we’re able to see LinkedIn performance and track conversions. AdStage has been a major victory for my clients who advertise in that channel and want to actually track through to a conversionMichelle Morgan – Clix Marketing



Search Query reports are the oil changes of PPC. They need to be done on a regular basis to both prevent problems and improve performance. Using a suggestion tool like can get a lot of the work out of the way ahead of time. It’s a common tool for positive research, but underused for proactive negative keyword research. Insert your search term, remove it from the results and see what junk you want to exclude ahead of time. –Aaron Levy – Elite SEM



– as recommended by Lisa Sanner of Point It

Marin Software is a cross-channel advertising platform that allows you to Optimize your Search, Social & Display ads across channels and devices.

With Marin you can simplify your workday and ‘Win the battle for revenue across search, display, social & mobile.’


My agency currently utilizes Sysomos (for social listening), and by tapping in and understanding what your target audience is talking about on social media can help you find new keywords and phrases to target both through paid search and content/organic that may not be spit out by Google’s Keyword Planner.
Justin Freid – CMI Media



– Ryan Lees – Limelight Digital

AdWords Wrapper speeds up the process of keyword wrapping and makes life a lot easier when building out your ad groups with a variety of keyword match types. – Ryan Lees of Limelight Digital



-As recommended by Margot da Cunha – WordStream
Search Terms Report is less a standalone tool and more a feature within Google AdWords that helps marketers fine-tune their campaigns.

Utilising Google’s Search Terms Report helps you to understand the searches that are triggering your adverts and helps you to learn what the intentions of the users performing those searches are.


– As recommended by Lisa Sanner of Point It

Kenshoo is a huge name in Digital Marketing and in 2015, brands will reportedly generate over $350 billion in sales through their award-winning ‘Infinity Suite’.

Kenshoo also claims that each second, web users click 4,000 Kenshoo-served ads across the world. Those stats don’t lie!


– as recommended by Margot da Cunha of WordStream

WordStream has created a great little checklist, accompanied by a handy video, that helps you optimise your PPC accounts.

They have produced a workflow guide outlining the tasks that will make the most impact on your bottom line.


– as recommended by Larry Kim of WordStream

Facebook Ads are notorious for their precise, laser targeting and ability to target the exact demographic that you wish to view and engage with your brand.

Facebook Adverts Manager is the social media giant’s very own tool for managing adverts and analysing their performance. There is now an Adverts Manager app, too.


– as recommended by John Gagnon of Microsoft

Optimizely, or Optimisely if we’re using the Queen’s English ;), is an enterprise-level A/B testing platform that helps you personalise and optimise pages across desktop, mobile web and mobile apps.

Used by such high profile companies as Sony, The New York Times and NBCUniversal, there’s no doubting it’s prowess!


Boomerang helps you empty your inbox by adding scheduled sending and integrated email reminders to Gmail.

Tracking client correspondence is as important as optimising campaigns –Dennis Yu of BlitzMetrics



– as recommended by Dennis Yu of BlitzMetrics
Basecamp is one of the most respected project management and collaboration tools out there. If you’re working on a collaborative PPC campaign and want to share information or changes made in the account then Basecamp is perfect!

Features include: To-dos, files, messages, schedules, milestones and much more.


– as recommended by Heather Cooan of Infusionsoft

Another feature of AdWords rather than an individual tool, Change History is a hugely underused view that can be found in the ‘Tools’ menu.

The tool lets you see changes in the campaign such as when it was paused, which user added or removed keywords and budget changes.


– as recommended by Zac Johnson

PPC Experts can analyse where their site is ranking in Google and based on the search volume, competition and CPC decide what keywords should be optimized more for PPC. In Monitor Backlinks, you can also see where competitors are ranking organically for the same keywords. Felix Tarcomnicu of Monitor Backlinks



as recommended by Elizabeth Marsten of CommerceHub

The Google Analytics Solutions Gallery features dashboards, custom reports, segments and other insights to help you make the most of Google Analytics and utilise the data provided.

This tool is great for both PPC newbies and experts alike and is another tool that is greatly underrated.


As recommended by Elizabeth Marsten of CommerceHub

Data is always vital when it comes to starting a PPC Campaign and the more you can gather together the better.

Whilst the United States Census Bureau’s website might not be everyone’s go to PPC ‘tool’ of choice, reliable data is a huge commodity online in 2015!


– as recommended by Chris Haleua of Adobe

Adobe Media Optimizer is an ad-buying solution that allows marketers to choose the best mix of ads depending on your budget.

It’s automatable and even suggests the best way to deliver the content to your audience. Take a look.


– as recommended by Zac Johnson

Long Tail Pro is the keyword research software that enables marketers to find the best long tail keyword ideas. Boasting over 70,000 users, this competitor analysis software has a multitude of features including, but not limited to, pay-per-click analysis, real-time filtering and a rank checker.


Google has a variety of planning tools on their ‘Think with Google’ site that is great for road mapping any campaign, especially a PPC one. For example, Google Trends uses real-time search engine data to help you understand user search patterns. The ‘Consumer Barometer’ tool displays the source of purchases and details the process from start to finish.

My favourite collection of tools is Google’s Planning Tools, especially Trends & the Consumer Barometer, as they can help you understand an audience. Adam Devlin of Google



– as recommended by Ryan Lees of Limelight Digital

Keyword Machine is a powerful and easy to use PPC tool for search marketers that specialises in improving ad relevance, accelerating campaign builds and improving ad copywriting.

Which is your favourite PPC management tool?